Digital Marketing Executive

A full-time digital job at Bauer Media in Sheffield
Posted 27 January 2015, 11.48am est

Bauer Media is one of Europe’s largest privately owned publishing groups. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and over 40 local and national radio stations.

As part of Bauer Media’s Performance Marketing Team based at Sheffield your creative copy writing will be vital to helping optimise our promotional messages via email, website content, promotional materials and of course radio script writing!

Reporting in to the Head of Digital Performance Marketing, we are looking for a bright, driven Digital Marketing Executive with a B2C ecommerce background to join the team with the main objective of commercialising our audiences across radio and magazine brands through ecommerce partnerships with 3rd parties.

This is an ideal opportunity for graduates & digital marketing professionals early in their career to join a fast paced and evolving business. Please note that this is not a journalist or radio production role - it's B2C digital marketing.

Key objectives: This is an excellent opportunity for an online marketing professional with a strong commercial background to join a passionate and fast growing digital marketing team.

• The main areas in which you will be focusing on immediately are Bauer Media’s 19 voucher businesses, diet partnerships and extensive dating portfolio.
• A key element to this role is the coordination of the marketing, customer care, client invoicing & affiliate management for the Radio Offers shops.
• As part of the team you will help with copy writing and the creative marketing initiatives including social media channels, email marketing, radio advertisements, print ads, PPC and online advertising across the groups growing portfolio of digital businesses.
• Your creative copy writing skills must have a fine balance between customer engagement and commercial gain but also optimised keywords for SEO generated traffic.
• Devise and implement cross platform marketing campaigns and measure success against agreed objectives
• You will help with the various email communication types send to listeners (newsletters, deals alerts, commercial solus & trigger emails); understand the importance of split testing (copy, subject lines, templates), behavioural marketing and data segmentation methods.
• You will help to ensure successful business & technical integration of new partners from inception to launch. This includes managing partner relationships (affiliates, iframes and white labels), understanding client expectations and ROI considerations. Previous experience in this area of marketing is desired as this role will manage all the voucher shop affiliate marketing relationships. (currently working with: amazon associates, trade doubler & affiliate window)

Person Specification We are looking for a solid team player who is confident and self-motivated, with good communication skills, excellent written English skills, a flexible attitude and a commercially focused background. You should have proven working experience within digital marketing or have a degree qualified in English or Marketing and be passionate about web content, copywriting and be able to demonstrate this at the interview stage. Knowledge of using an email client such as Exact Target and Ecommerce shop platforms such as Magento are desirable, but there will be in-house training on all systems. Excellent PC skills (especially Excel, Word and Power Point). SEO, PPC and Affiliate marketing knowledge/experience desirable. You must be able to articulate yourself in a professional manner, and across all communication channels.

Some previous customer care experience is also essential.

Salary & Benefits

£22,000 per year dependant on experience Permanent role 25 days holiday plus a benefits package