Entertainment Ideas - Magazine Articles or Online Features?
The trend for more and more remarkable entertainment at parties and events, especially weddings, continues to grow - as do the efforts of agencies that promote artists and acts online and in traditional print media.
To encourage visitors to view the available entertainment options there has been a growth in articles with titles such as "It's Your Special Day But Entertain Your Guests & Make It More Memorable", "10 Great Entertainment Ideas for Weddings" and "Unusual Wedding Entertainment Ideas".
These are submitted to the plethora of Wedding Magazines to be featured on their online resources and blog sections as well as occasionally making it to the print version.
The printed magazines certainly have a highly relevant readership and no doubt attract visitors to find out more about the choice of entertainment available. Where the articles are featured online the benefit is a little more complicated. A well crafted mixed media featured article is likely to keep a visitors attention - always a challenge with any content with lengthy detail - but there is another benefit - the links - targeted to specific sections of the entertainment booking websites.
Now the power of these links is debatable - for example it is thought that they help promote the target pages - for example book a wedding band should in theory encourage the visitor to leave the wedding website and check out the live bands, singers and musicians available to hire to provide music for the wedding.
These links are more useful when a selection of less usual entertainement ideas are being offered - visitors are often tempted to take a look at speciality acts and event services that they can include during the ceremony or reception to keep guests entertained.
For example a very polular walk about entertainment is to hire a Caricaturists for a wedding to mix and mingle with the guests throughout the day.
Which is the more effective - Online or Print?
Either way the leading wedding publications are enjoying the double revenue by publishing both on and offline content to promote wedding entertainment and services.
Well almost a full year since I offered my thoughts on the Wedding Industry's marketing techniques and I see they are still going strong with growing number of listings in Supplier / Vendor Directories that are unlikely to be viewed by actual visitors yet have a value in being associated with the big wedding Brands.
At the start of this year I began a project with one of the largest wedding entertainment and event services booking platforms, Entertainers Worldwide, with a brief to find more work for singers and musicians.
Simple enough I thought and began searching the internet - yes all of it - to find out the current state of the market and what areas appeared lacking and in need of improvement.
First up singers. Singers are the most common acts listed on entertainment agency's and booking websites. So many that without strong filters for style, location and price the choice is overwhelming. In order to help visitors for example looking to hire a female singer for a wedding in London a selection of relevant vocalists looking for work are filtered to return the best match.
When looking for musicians it was noticed that the search phrase "musicians wanted" was most popular with professional bookers looking for soloists and groups for work in hotels, resorts and on cruise ships, as well as wedding planners who typically look for string musicians such as cellists, harpists and violinists or combined quartets to play at the ceremony and perhaps welcome guest into the reception.
Few individual musicians can afford to fund listings in the most well known wedding magazines and hope that by being part of a larger organisation that is able to cover the advertising fees they will see a steady stream of enquiries for musicians wanted for weddings and other events.
Now on the first day of Spring I am thrilled to see more and more enquiries looking for both musicians and singers for upcoming weddings during the next few months. Thanks to the hard work invested earlier in the year it looks like it will be a busy time for Entertainers Worldwide's performers.
Login or register to comment
It only takes a second with your Google or Facebook account.
- follow us on @minfodiscuss