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Bauer magazines deliver strong ABC figures

From a press release to news@media.info
Posted 14 August 2014, 12.40pm edt

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Bauer Media’s consumer brands have delivered strong ABC performances this period speaking to influential audiences across multiple-platforms and offering a premium environment for advertisers to engage with consumers.

The Bauer portfolio, which encompasses the UK’s best-known print and digital brands, is committed to serving consumers through entertaining, engaging and inspirational content wherever, whenever and however they want it.

The company continues to explore and develop new and innovative ways to engage with audiences. This February saw the launch of The Debrief, a multi-platform brand for influential ABC1 20-something women. In its first six months the brand has reached 500,000 monthly UUs and its native advertising model has attracted an enviable set of commercial launch partners including H&M, Bacardi Group and 02.

Commenting on the figures, Chief Executive Paul Keenan said: “Bauer Media continues to focus on building engagement among valuable audiences by delivering relevant, world-class content through its powerful brands. Our ongoing commitment to product excellence is reflected in our ABC performances. Yours (+0.5%) has delivered a market-beating performance and continued stability with period-on-period growth. Empire sees a +2% growth this period with the inclusion of its popular digital edition while Grazia also delivers a strong performance with the addition of nearly 4k weekly digital editions. In the specialist portfolio our gardening titles Garden News and Garden Answers (+16.6% pop) have both recorded significant period-on-period growth with Garden News +10% pop, retaining its number one spot in the highly competitive weekly gardening market.

As a market-leading multi-platform media owner, Bauer Media continues to offer advertisers access to 22 million UK consumers through increasingly powerful commercial solutions and partnerships.”

Celebrity weeklies

heat (w) – 219,992 (print + digital) The heat brand now has more than 6m consumer touchpoints across its multiple platforms – magazine, radio, online, TV and heat extra. heatworld has seen record traffic levels this year with 1,911,875 average global monthly UUs in the period Jan-Jun 2014 and heat radio, which has just announced its newest signing – Hollywood insider Ryan Seacrest - has demonstrated significant year on year growth, reaching a record 892,000 listeners, up 13% yoy. Bauer’s innovative neuroscience research, conducted in September 2013, demonstrated the power of the heat brand in creating an effective environment for cross-platform advertising campaigns. As a result, a ‘heat makes you happy’ consumer campaign launched in January, sponsored by Surf.

Closer (w) –312,917 (print + digital) Closer continues to be the highest selling full price standalone title in the celebrity weekly market. Closeronline.co.uk, which delivers a daily fix of showbiz news, lifestyle features and real-life stories, has also shown growth following its September re-launch. It shows a triple digit increase in visits yoy +828% from January to June 2014 and now reaches 1.4 million women online every month.

Women's lifestyle

Grazia (w) – 155,289 (print + digital) Grazia has a higher proportion of AB readers than any other glossy at 44% (NRS April 13 – March 14) and continues to be the only weekly to attract premium fashion advertising. Grazia, which partnered with De Beers and Clinique creatively for the first time, records a market-beating performance of -3.0% pop. With newsworthy editorial campaigns such as the recent ‘Mind the Pay Gap’ initiative, the brand continues to deliver compelling content demonstrating an innate understanding of its audience across the magazine, iPad edition and on graziadaily.co.uk.

Women's specialist

Yours (f) – 272,329 (print only) Yours records another market-beating performance and continued stability +0.5%% (pop) and -0.6% (yoy). Crucial to its success is a deep emotional connection with its 50+ readers every fortnight. This connection has enabled the Yours brand to continue to expand into every aspect of its readers’ lives from events to retirement services to shopping to dating and, more recently in the year of the magazine’s 40th birthday, the launch of yours.co.uk, a new and improved digital home for the magazine.

Mother & Baby – 31,124 (print only) Mother & Baby remains No. 1 magazine in the parenting market holding 44% of market share, an increase in share of 2% pop. The magazine is at the centre of a multi-platform parenting brand delivering trusted advice and support to parents whenever and wherever they need it. Motherandbaby.co.uk has shown excellent growth following its re-launch in September 2013 showing a triple digit increase in visits yoy, +147% from January to June 2014. The site now reaches 300,000 women every month.

Top Santé (m) – 50,062 (print only) Top Santé, continues to attract a loyal following of 30+ women seeking inspirational ideas and specialist advice on health and wellbeing and has seen pop growth (+0.1%). Jan-June 2014 was an exciting period for the title with highlights including the publication of an interactive issue (a first for the health market), a partnership with charity MIND and a move to a premium perfect-bound product.

Gardening

Garden News (w) - 37,048 (print only) Garden News continues to deliver outstanding results week-on-week, providing topical up-to-date gardening news, practical information, tips and ideas in a down to earth and friendly style. The brand has delivered significant growth in the Jan - Jun period with sales up a remarkable +10.7% (yoy) and +10% (pop), retaining the number one spot in the highly competitive weekly gardening market.

Garden Answers (m) - 20,771 (print only) Sister title Garden Answers has also performed strongly registering an impressive +14% (yoy) and +16.6% (pop) in January - June period. 2014 has seen Garden Answers provide themed seed collections, inspiration and down to earth on advice on how to make gardens beautiful in an easy to digest format.

Film

Empire (m) – 147,980 (print + digital) Empire continues to dominate the film market outselling the nearest competitor by over two to one and is the number two in the wider men’s market. A truly cross-platform brand with multiple touchpoints, Empire has over 4 million brand interactions engaging with film loving audiences across the world. The inclusion of its digital edition this period has seen an overall growth of +2% pop. Empire’s March issue marked the beginning of a 12-month campaign including a host of ground-breaking initiatives planned around its 25th anniversary, incorporating an exclusive 25 cover X-Men promotion, a mega-sized Godzilla issue, the 300th ‘Director’s Cut’ issue and its most prestigious Jameson Empire Awards ceremony yet. Empireonline reaches over 2.5 million film-lovers every month.

Men's

FHM (m) – 86,534 (print + digital) In June FHM celebrated the 20th anniversary of its annual 100 Sexiest Women in the World campaign; it remains the UKs longest running magazine promotion. The brand is having more conversations with young, switched-on men across the globe than ever in the history of the brand. With over 3 million followers on Facebook, 137K on Twitter and 100k on Instagram it is one of the biggest media brands on social media in the UK. A weekly Facebook post reaches in excess of three million with close to one million actively talking about the brand, and 3million monthly UUs on its website - FHM's digital footprint and influence continues to grow by the day.

ZOO (w) – 29,976 (print + digital) ZOO is Britain's only men’s weekly lifestyle magazine and has seen a pop growth of +1.5%, including a rapidly-growing digital edition. Digitally the brand goes from strength to strength; passing 2.35m likes on Facebook. The website, Zootoday.com, records over 50m monthly page views from over 2m monthly UUs. And with over 280,000 followers, ZOO is the biggest UK men’s magazine on Twitter.

Music

MOJO (m) – 70,667 (print only) MOJO is the biggest title in the music market both in the UK and overseas, engaging its upscale loyal audience with a quality, immersive music experience. The magazine continues to deliver world-beating exclusive interviews with legendary artists such as Prince, Blondie and Jack White reinforcing the founding MOJO principle of producing content which simply celebrates the very best in music.

Kerrang! (w) – 33,024 (print only) Kerrang! is the world’s biggest weekly music magazine, attracting an influential, passionate young audience across online, radio, TV and print. With the relaunch of its website, Kerrang! has extended its reach across the brand to over 5 million interactions every month. The annual Kerrang! Awards attract the biggest names in rock and the sell-out Kerrang! Tour presents an amazing opportunity for readers to engage directly with the brand. First published 33 years ago, Kerrang! continues to celebrate the best in rock music and in January 2014 marked the anniversary of its 1500th issue.

Q (m) – 48,353 (print + digital) Q continues to be the authority on mainstream music delivering compelling and exclusive content, revealing the stories behind the music that matters. Bauer looks forward to celebrating the 25th Anniversary of the annual Q Awards later this year with the biggest and best artists from across the music world.

More information

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