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Creating a new Lifestyle: How realestate.com.au used content to create an emotional connection for users

From Mumbrella
Posted 17 May 2017, 2.07am edt

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Over the last 18 months one of the country’s largest websites has undergone something of a quiet revolution – moving from a functional property portal to become one of the biggest digital content publishers in the country. That change at rea...


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