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May 24, 2024

Data Bill threatening to centralise cookie consent dropped ahead of election

Bill could have "exaggerated the issues around data unfairness in the digital market".

By Charlotte Tobitt

A data bill threatening to centralise cookie consent, potentially affecting publishers’ digital advertising yields, has been dropped ahead of the general election.

The PPA, which represents specialist and magazine media organisations in the UK, had warned that the Data Protection and Digital Information Bill could have “exaggerated the issues around data unfairness in the digital market”.

The bill as it stood would have given the Secretary of State the power to create centralised cookie controls, meaning users would accept cookies once in their browser and not have to accept or reject them on each individual website they visit.

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