Results from AOP and Deloitte’s Q4 2024 Digital Publishers Revenue Index (DPRI) are in, and our top-line finding is, unfortunately, that overall revenues were flat at -0.02% year on year (YoY).

Given the array of challenges digital publishers are facing, the news could certainly be worse. But this story has become all too familiar, with the revenue needle barely moving throughout the post-pandemic period.

However, there are tentative signs that publishers may soon be free from these revenue doldrums. In recent years, plummeting display advertising revenues have cancelled out growth achieved across other revenue streams but, in Q4 2024 — for the first time since Q1 2023 — they didn’t budge. Fingers crossed that this continues.