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April 10, 2025

Dotdash Meredith makes major investment in ‘Tiktok-like’ People app

Dotdash Meredith CEO Neil Vogel say People's first app is "really different" and "really awesome".

By Dominic Ponsford

US popular newsbrand People has launched its first app backed by a 65-strong dedicated team at parent company Dotdash Meredith.

The launch of the app comes just over three years after tech publisher Dotdash acquired US magazine giant Meredith for $2.8bn.

CEO Neil Vogel told Press Gazette the People app is like nothing else on the market and will offer readers of the popular news title a completely different experience from its website, social media platforms and existing digital edition.

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