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G/O Media CEO says future for Quartz ‘extremely bright’ despite newsroom being laid off

After sale of Quartz to software firm, co-founder Zach Seward called it a "zombie brand".

By Charlotte Tobitt

The sale of US newsbrand Quartz with the loss of nearly all its staff on 4 April has led some to accuse G/O Media of running a once widely-admired title into the ground.

But G/O Media chief executive Jim Spanfeller has now hit back at those who have accused his company of turning Quartz into a “zombie brand” filled with “AI slop”.

Spanfeller told Press Gazette that things were “rather dire” at Quartz when it was bought by G/O Media for less than $10m in 2022 and that he believes the brand’s future is now “extremely bright”.

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