The owner of Gloucestershire business news and entertainment website SoGlos has launched a membership model it claims could “revolutionise” regional media.

Launched by journalists Michelle and James Fyrne (pictured) in 2007 using their experience gained at Time Out Dubai and the UAE’s What’s On magazine, SoGlos has set its sights on expanding into other local news markets throughout England following the launch.

The new site has a free membership feature that allows members to create lists of their interests and save favourite stories, which it claims will strengthen brand loyalty and increase dwell time. The aim is to attract 50,000 members by the end of 2022 and 100,000 by December 2023.