Google says it has found news has “no measurable impact” on its advertising revenue from following an experiment carried out in eight European countries.

Google removed news content from more than 13,000 EU domains for 1% of users in Belgium, Croatia, Denmark, Greece, Italy, the Netherlands, Poland and Spain for two-and-a-half months from 14 November to 31 January.

[Update: Google news revenue research ‘self serving’, ‘pure propaganda’ say industry experts]