Birmingham Live may be the largest regional newsbrand by total UK monthly online audience size (beating even the Evening Standard) but editor-in-chief Graeme Brown told Press Gazette that is not a metric they focus on.

Brown said coverage decisions at the title, which is the digital sister to the daily Birmingham Mail and weekly Birmingham Post newspapers, are driven mainly by the interests of the “loyal audience”.

“So as an example,” he said, “if we start live blogging two court cases, and one court case does 20,000 page views in the first day and other one does 5,000 — if those 5,000 are all loyal, that’s the one we will stick to.”