Parenting newsletter Lemon-Aid was launched by Reach as a reaction to the pandemic lockdown but it has found enduring commercial and audience success.

Lynda Moyo, head of what’s on and emerging content at Reach, launched Lemon-Aid in March 2020 as a support system for families adapting to the “new normal” of life in lockdown.

Moyo (pictured) told Press Gazette: “I remember listening to Boris Johnson announce that nurseries and schools were going to have to close and honestly I was close to tears because I thought ‘What am I going to do? I work full time, I can’t have both kids at home. This is a nightmare.’”