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May 31, 2024

Marty Baron: Why WaPo fell behind NYT and why we can’t be Trump ‘combatants’

The ex-Post and Boston Globe editor on the NYT bundle and "radical reinvention" of the industry.

By Charlotte Tobitt

Former Washington Post executive editor Marty Baron has said the newspaper “over-expanded” amid an advertising collapse and failed to match up to The New York Times on the bundle.

Baron, who led the Post from 2013 until his retirement in 2021, was asked to discuss the state of paywalls during a Q&A session at the WAN-IFRA World News Media Congress in Copenhagen on Tuesday.

The Washington Post does not report its subscriber numbers but is believed to have around 2.5 million, down from a peak of three million at the end of 2020.

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