A Sun journalist complained to broadcast regulator Ofcom after ITV News used a video clip of Deal or No Deal presenter Noel Edmonds calling him “the lowlife of British journalism”.

A Sun on Sunday story by Michael Hamilton published in January claimed Edmonds was selling his home and planned to leave the UK because he was “crushed” that he was the first contestant voted off ITV’s I’m a Celebrity… Get Me Out of Here last year.

Edmonds subsequently called the story, which has since been removed from the Sun’s website, “untrue” and “malicious” in a video posted online.