In an era of headlines highlighting the world’s ills – and news avoidance increasing at an alarming rate – solutions journalism can offer an alternative way to build an audience.

Positive stories resonate with audiences on a deep level. Solutions journalism engages and inspires readers or viewers, motivating them to get involved and make a difference.

When people see that positive change is possible, they are more likely to support, replicate, or create solutions themselves. This engagement encourages a sense of empowerment, which can lead to community mobilisation and constructive action.