Sports brand Boardroom boosts events revenue bringing B2B to the masses

Boardroom's events range from VIP parties and 'tastemaker' conversations to a major sports business conference.

Boardroom co-founder Rich Kleiman and actor Michael B. Jordan at the Boardroom x Legacy Classic brunch event. Picture: Boardroom and Legacy Classic

US sports media brand Boardroom has almost tripled its events revenue in a year as it brings B2B insight to a wider audience.

Boardroom was co-founded in 2019 by pro basketball player Kevin Durant and his agent and business collaborator, Rich Kleiman.

Sarah Flynn, chief marketing officer of Boardroom, told Press Gazette its focus “has always been bringing what’s going on in the business of sports and entertainment to consumers and really sort of opening the door and giving them some of the access that we have around what those conversations are and what’s really going on in those worlds”.