A travel trade magazine publisher has undergone a £50,000 rebrand to “position the brand” for the next decade, receiving the seal of approval from its 100-year-old founder in the process.

TTG, first established as the Travel Trade Gazette newspaper in 1953, has rebranded with a new logo, new sections of the magazine, and a new tagline and vision – “to promote a smarter, better, fairer travel industry”.

The magazine has made the investment after a research project prompted by its 65^th anniversary last year, with the aim of ensuring it will “still be going strong in 65 years’ time”.