Future‘s women’s lifestyle vertical is “not feeling the effects as yet” of the advertising downturn afflicting many publishers, its executives say.

The company’s senior vice president of lifestyle, knowledge and news, Sophie Wybrew-Bond, told Press Gazette the company sees “huge headroom” for growth in the segment – which it is capitalising on in part through an “editors as influencers” strategy.

Future, a UK company listed on the London Stock Exchange, is currently in the midst of a drive to reach one in every two Americans each month (it currently claims to reach one in three). In May last year it acquired US digital-only women’s lifestyle publisher Who What Wear for $127.2m, as well as the licence to publish the website Marie Claire US – making it, according to Comscore, the sixth largest beauty and fashion publisher in the country.