Winning technology strategies shared by Times, Mail and Haymarket

Publishers also warn cross-functional teams are needed to avoid becoming a "three-legged stool".

From left to right: Haymarket technology director Payal Sood, Mail product director Simon Regan-Edwards, Full Fat Things managing director Stewart Robinson and Times and Sunday Times head of digital Edward Roussel at Press Gazette's Future of Media Technology Conference in London on 12 September 2024. Picture: ASV Photography for Press Gazette

Can publishers cope with being software companies?

This was the question experts addressed at Press Gazette’s Future of Media Technology Conference on a panel about the role tech plays in finding new revenue streams.

Senior leaders from The Times, Haymarket and the Mail shared their insights on using tech to reduce subscriber churn, sell corporate subscriptions and introduce a partial paywall.