Aiir? (new radio station)

By Dom Robinson
Posted 29 April 2015, 3.26pm edt

Reading the article about Aiir, their Creative Director Luke Taylor said: "Our new motto is Radio Made Simple, and the simplification of our branding is a big part of that."

So is that why, every time they say their name on the radio, they'll have to keep saying, "It's Aiir, but spelt a-i-i-r, not a-i-r"(?)

Sounds like he's trying to make it as complicated as possible. This is what happens when you employ people who really haven't got a clue. See also those people who think onscreen logos on TV channels are a good idea.


4 years, 8 months ago

It's not a radio station..

4 years, 8 months ago

Logos are good against pirates - you can see whose the stuff is.

Well, I don't know - how do they pronounce it? It seems to me it should contain 2 syllables, while "air" has only one.

4 years, 8 months ago

Hi Josh
You still say it as "air".
Similar to how the Syfy channel is still pronounced "Sci-fi" as you would expect.
Hope this helps!

4 years, 8 months ago

Sci-Fi changed their name to SyFy because Viacom couldn't register the former as a trademark. I wonder if a name such as Aiir has a benefit that because it's a new word, trademarking ought to be straightforward.

As for simple though, nothing is simpler than spelling air, air!

4 years, 8 months ago

Hi Ash
That's exactly why we chose it. We liked the name, but "Air" isn't unique enough for us to trademark. Aiir is, and we have the trademark.
So we get the simplicity of air, with our own unique twist.

4 years, 8 months ago

"Syfy" is the same number of syllables, mind you.
"Air" is pronounced with one single phoneme - a diphthong. "Aiir", I reckon it goes similar to the first part of "Ireland" - a diphthong then schwa (cf. "island").

4 years, 8 months ago

And every time you tell someone the name though, Gavin, you'll have to go into an elongated explanation. I think it'll cause more headaches than it'll solve.

This is the problem with people who put marketing over a product. Reminds me of the last episode of The Hitchhiker's Guide To The Galaxy when they invent the wheel. It's not round and so it won't function, but to them, the more important issue is about what colour it should be(!)

This is why boneheads running TV stations are more concerned with logos than programmes.

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