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Radio predictions 2015

By James Martin
Posted 3 December 2014, 8.26am est
k rupp
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(After we did so well last time perhaps it's time for another thread with radio predictions for 2015...)

Bauer:

  • Wave 105 becomes Magic, taking the national feed.
  • A switch off plan for Absolute’s AM transmitters is announced.
  • Absolute TV is launched. The other TV channels are rejigged a bit to match their radio brethren more.
  • Wildcard: a rethink of the Place portfolio happens, driven by the fact local brands can’t be cross-sold with other media in the way a national brand can be.

Global:

  • Gold merges with Smooth Extra.
  • Smooth London rises to Commercial Top 5.
  • Global’s brands make an appearance overseas.
  • Completely mad punt: Global merge their operation with that of Simon Cowell’s, creating a European ClearChannel or Disney.

UTV:

  • Purchase either Lincs FM Group, Quidem, or both.

Orion:

  • Free Radio refocuses its proposition to try and take back “ownership” of Birmingham. A slightly hotter, tighter and younger sound arrives on FM. Meanwhile the AM side becomes a more general male-skewed, slightly Jack-a-like brand extension of Free, which fits better with the football carriage.

Celador:

  • Are due an acquisition or two. Quidem is a possibility if UTV don’t go there, The Breeze for their main network and Jack for their Never Grew Up stations seems a logical fit. More realistically though I see Media Sound or Adventure getting picked up.
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Comments

2 years, 11 months ago

Also, Stephanie Hirst returns to radio – possibly on the BBC.

2 years, 11 months ago

Commercial Radio: Most commercial radio stations will continue to see their RAJAR’s head downwards, with reach and/or hours listened to, although the new Heart regionals will continue to reclaim the ground lost by the wound-down versions of Real Radio, for which Global (and radio forumites) will bleat about how much more successful Heart is over Real Radio, even though the Heart figures haven’t reached Real’s peak. 5 steps backwards, one step forwards – but that makes for success, seemingly.

Bauer in Scotland: West FM becomes a relay of Clyde 1 (ala TFM and Metro). More programs on the Scottish place stations come from Manchester (and Newcastle). Yet more programs on stations outside of Glasgow come from Glasgow. Radio Clyde records yet another all-time low (although some of the RAJAR’s may see a slight increase q-on-q and y-on-y).

The “We Never Grew Up” stations will fail to make an impression and will, at best, hold the same (low) level of audience that they always had.

Original 106 continues to be Aberdeen’s second station and may continue to benefit from Northsound 1 & 2’s fall, closing the ever narrowing gap.

More community station closures, with nearly as many closures as openings.

Radio 2’s audience fall a wee bit but they still maintain a very healthy position as the UK’s biggest radio station. They may see themselves being the No.1 station in the markets of some heritage ILR’s who continue to see their audiences fall and be overtaken by Radio 2.

Spotify et al become a little more popular and start to erode (significantly) into the hours-listened of some stations. Bauer in Scotland: West FM becomes a relay of Clyde 1 (ala TFM and Metro). More programs on the Scottish place stations come from Manchester (and Newcastle). Yet more programs on stations outside of Glasgow come from Glasgow. Radio Clyde records yet another all-time low (although some of the RAJAR’s may see a slight increase q-on-q and y-on-y).
The “We Never Grew Up” stations will fail to make an impression and will, at best, hold the same (low) level of audience that they always had.
Original 106 continues to be Aberdeen’s second station and may continue to benefit from Northsound 1 & 2’s fall, closing the ever narrowing gap.
More community station closures, with nearly as many closures as openings.
Radio 2’s audience fall a wee bit but they still maintain a very healthy position as the UK’s biggest radio station. They may see themselves being the No.1 station in the markets of some heritage ILR’s who continue to see their audiences fall and be overtaken by Radio 2.
Spotify et al become a little more popular and start to erode (significantly) into the hours-listened of some stations.

2 years, 11 months ago

Overall, for my predictions, 2015 might be a very miserable year for the radio industry. Time for those who work within it to re-assess their options.

2 years, 11 months ago

Oh yes – I forgot one. The remaining specialist shows on the Greatest Hts Network in Scotland quietly disappear from the schedules.

PRO2 years, 11 months ago

Heart continues to grow in the ex GMG regions, but continues it's downward slope in London, which leads to a drastic change in the schedule with Jamie Theakston finally leaving the station.

Global sell their Gold AM frequencies in the East Midlands to Premier Christian Radio, while London becomes a relay of Smooth Extra. Tony Dibbin is kept on as breakfast presenter.

The Bauer Place 2 AM stations become one network with shows outside breakfast either coming from Metro or Clyde.

Palm 105.5 rebrands as The Breeze.

Stephanie Hirst returns to radio as the presenter of the Yorkshire Place 2 breakfast show. We've seen how she was great at playing the classics on Gold on a Saturday afternoon.

Share Radio win the London AM licence from Sunrise Radio who then appeal in court.

Sunrise continues as a digital only station.

Time 106.6 finally move into their own studio within the TSA.

Absolute's decades stations simulcast Hometime with Geoff Lloyd using the same split playout system as used on breakfast.

The Breeze wins the Portsmouth licence despite an excellent bid from Angel Radio who continue with their small scale community licence.

Global or Communicorp UK bid for Lincs FM.

PRO2 years, 11 months ago

Global or Communicorp UK bid for Lincs FM

I'm quite surprised that this hasn't already happened, to be honest. I'd suspect that CommunicorpUK might do this, and then put Heart out in another franchising operation.

2 years, 11 months ago

Only issue is they can't own the Yorkshire stations (Trax/Dearne/Ridings/Rother) for the reasons Communicorp entered the UK market in the first place! I could see a scenario where Yorkshire gets offloaded to UTV, with Lincs FM and KCFM becoming Heart, and Compass FM becoming Smooth.

I think Communicorp will expand, but they'll continue to franchise Global brands. They haven't really got their own infastructure to do their own thing - in many cases there's building shares with Global, and the central programming policy for their entire portfolio is dictated from Leicester Square.

I wonder if they'll pick up Heart Watford from Adventure - I'd be interested as to how much that would cost to run as a Heart franchise, instead of part of Connect/Southend etc.'s family.

2 years, 11 months ago

Only issue is they can't own the Yorkshire stations (Trax/Dearne/Ridings/Rother) for the reasons Communicorp entered the UK market in the first place! I could see a scenario where Yorkshire gets offloaded to UTV, with Lincs FM and KCFM becoming Heart, and Compass FM becoming Smooth.

Now I know why Scotland wanted independence...

2 years, 11 months ago

Predictions for this year.

A carry-over from 2014, we will finally see the rules loosened on commercial income for community stations, but there will still be requirements for fundraising from the public and grant making trusts. We've been waiting for this to happen, and it will, I think they are just trying to work out how to ensure that community radio doesn't become local commercial radio mark 2.

The Scottish Government will negotiate with the British Government and Ofcom, to get more powers relating to broadcasting and culture. They will also negotiate with Digital 1 to allow for regional variations for Scotland.

BBC will make Radio Scotland a 24 hour operation and push it as Scotland's National Station.

BBC will offer an arrangement to the Scottish Government, to produce a separate BBC Scotland TV channel.

No major changes expected in the South West radio fermanent, despite what others are predicting, Palm 105.5 will still be Palm 105.5 at the end of 2015.

Pirate 2's RAJARs will come in very low, and by the end of the year there will be concerns about the future of the 5 programmes that are produced exclusively for Pirate 2.

PRO2 years, 11 months ago

No major changes expected in the South West radio fermanent, despite what others are predicting, Palm 105.5 will still be Palm 105.5 at the end of 2015.

With Palm already taking The Breeze's playlist and networked mid-mornings from Southampton, what do you base this on Ian?

2 years, 11 months ago

Couple more.

Global or Commuicorp go for Lincs FM. Competition concerns dictate that Trax, Dearne, Rother & Ridings, along with Rutland, have to be sold off - they go to UTV, Celador or UKRD. Lincs FM & KCFM become Heart Hull & Lincolnshire. RAJAR shoots through the roof. Art Grainger cries himself to sleep.

Communicorp buy out Orion Media. Gem 106 has to go due to competition concerns, Bauer pick this up and it either takes the Wave 105 format and playlist, or both become Magic. Free Radio becomes Capital, but Global change 102.2 to Capital XTRA to accommodate 96.4 taking on the Capital brand.

2 years, 10 months ago

With Palm already taking The Breeze's playlist and networked mid-mornings from Southampton, what do you base this on Ian?

I'm basing this prediction, on the fact that if it was going to Breeze'd, it would have already happened.

Every other Breeze operation is a collection of stations, hubbed from Bristol or Southhampton. Palm is already different, in the sense that whilst Celador part own Radio Plymouth, they are a minority shareholder there, with local shareholders making up the majority shareholding, so as long as that remains as it is, there's no chance of Breezing Radio Plymouth. Plus, Radio Exe, often thought of as an ideal target for Celador, still remains independently owned.

Because Celador only own Palm outright in the area, changing the name is likely to cause more problems than it will solve. There have been calls for more local radio in Torbay, even before Celador bought Palm, and with the only commercial competition in Devon being the also hubbed Heart South West, being a hubbed station, against the mighty Heart Network, is a bad strategy, that hasn't paid off in other areas where that has already happened, so keeping the local name, and the extra local programmes, are the best options as far as Celador are concerned.

Daytime is the only networked programme on the station at the moment, and I would have expected the evening show to have been networked first rather than daytime, but the evening show remains local, even though Daytime is networked.

That's why I think Palm 105.5 will still be Palm 105.5 at this time next year.

PRO2 years, 10 months ago

local shareholders making up the majority shareholding, so as long as that remains as it is, there's no chance of Breezing Radio Plymouth

0% of the shareholding of Communicorp or Adventure Radio is owned by Global, yet Global's programming is on many of their stations. If it makes the local shareholders more profit, there's every reason to change.

In total, the Heart changes have been beneficial to Global, in terms of revenue and profit. That is all that matters in commercial radio. I see absolutely no reason why - if Breeze's music policy fits - you wouldn't make that change. Breeze is a good and neutral brand, and access to Plymouth, one of the South West's largest cities, will be an asset to the advertising.

PRO2 years, 10 months ago

Palm is already taking The Breeze's playlist and a networked mid-morning show from Southampton.

One of the advantages of how The Breeze networks is that despite coming from one of the regional hubs for 'local' programming or from Southampton is the majority of the output has some form of local inserts.

Media Sound Holdings does this with their Sussex stations, four brand names, local news and travel, relevant local links and yet all comes from one studio in Worthing. IOW Radio shares some of the output, but not as much as it doesn't come from the same regional area for network sharing during local hours.

I seem to recall Celador keeping one of the local brands for a long period before rebranding, I think Kestrel and Total Star didn't instantly flip brands, but they eventually did. The latter doesn't even share local output with another Breeze station, like Palm being the only in the regional networking area.

2 years, 10 months ago

0% of the shareholding of Communicorp or Adventure Radio is owned by Global, yet Global's programming is on many of their stations. If it makes the local shareholders more profit, there's every reason to change.

One big problem with that thought, James, and that's who the local shareholders are.

We're talking people like Richard Bath, Philip Schofield, Hugh Scully and David Rodgers, who had previously sold Orchard Media to GWR back in 2002 (I think), and is now back in the area, as the Chairman of Radio Plymouth. I dislike the term, but it is somewhat of a vanity project. These local shareholders own 64% of the company, so they have the power, and I don't see that changing anytime soon, and because Radio Plymouth isn't going to be bought out any time soon, there isn't enough in the way of benefits to changing Palm's name to The Breeze, despite already having the Breeze's playlist, and a networked Daytime show. If it was going to become The Breeze, then the Evening Show would have been networked as well, at the same time as Daytime. It hasn't been, and there has to be a good reason for that, because Evenings is usually the lowest scoring hours of the radio day.

Eventually, Palm will become The Breeze, but not until Radio Plymouth, and Radio Exe, have been bought out by Celador, and then, they'll take the chance and make the same mistakes they made in Somerset and other areas. None of "The Breeze" stations have great RAJARs, and they are probably supported by the Jack FMs, but none of this stops them making the same mistakes, and giving us in community radio the openings we need. Most "Local" Commercial Radio has lost the USP that made them so worthwhile, and the more they merge and hub, the farther away from the people they are supposed to be serving they get, and the more distant they seem.

When I listen to stations like WCBS in New York, and WBZ in Boston, and many other stations world wide, I feel like a local listening to them, as they manage to do the seemingly impossible, and make me feel like a part of the community that I'm listening to from so far away. Yet Heart & The Breeze manage to achieve the opposite effect, and feel like they're an entire world away from where I'm listening from. It's amazing how they can be everything radio shouldn't be, and get away with it, because right now, there just isn't enough stations out there doing it right, and those that are, are small scale community stations without the kind of reach needed to damage the Hearts of the radio world.

Someone described Heart as the MacDonalds of Radio. Radio should be far more than mere fast food, serving the most basic needs of the lowest common denominator. Television already does that, radio doesn't need to follow suit.

2 years, 10 months ago

Palm is already taking The Breeze's playlist and a networked mid-morning show from Southampton.

You said that over 3 weeks ago, and nothing has changed. If the Evening Show had been networked too, then I would have been expecting Palm to become The Breeze, but it hasn't, and there is no sign right now of anything significantly changing in the next 12 months. There's more chance of D2 launching in the next 12 months, than of Palm changing in the next 12 months.

PRO2 years, 10 months ago

bq. You said that over 3 weeks ago, and nothing has changed.

Nothing has changed Ian as it's the festive period. Celador either go in quick and flip the station, such as Breeze Warminster, Bath or Weston-super-mare, or the slow way, with Kestrel or Total Star.

Breeze Cheltenham doesn't even have any other stations to share local output with, yet Celador haven't acquired Sunshine Radio Hereford to cluster with. So they're more than capable of rebranding a station without the need to buy nearby stations, although I agree that eventually they will buy Radio Exe and then Plymouth.

It may not be your way of doing things Ian, but The Breeze is preferable to no commercial local radio with those sallie licences.

2 years, 10 months ago

Breeze Cheltenham doesn't even have any other stations to share local output with

Of course it did. It hubs with Bristol, Russ Wilcox provides the Drivetime show. The only difference is they have their own breakfast show. Torbay isn't naturally linked to somewhere like Bristol or Southhampton, so Palm isn't really in a position to benefit from the name change yet, and they certainly have no way of networking to Plymouth at the moment, as they'd need the lines to be installed. So basically, until such time as they buyout Plymouth and Exe, then Palm will stay as Palm. There's no benefit to changing the name, and a lot of downside , and they know that, otherwise they would have changed it already.

It may not be your way of doing things Ian, but The Breeze is preferable to no commercial local radio with those sallie licences.

No it isn't preferable. Offering listeners a choice between two hubbed stations, is not offering them a choice. The whole point of the 2nd licences in Devon and Cornwall, was to offer an alternative to what was on the main ILRs at the time. Heart were only allowed the Cornwall 2nd licence, because Pirate, the main station, is a committed local station, so the former Atlantic FM could be networked and hubbed. The Devon 2nd licences are competing against Heart, so networking and hubbing them to any significant degree is going to generate a ton of regulatory problems. Celador are just about okay with networking Palm's daytime, as neither Plymouth nor Exe are networked or hubbed, but I would expect there to be regulatory issues over Plymouth, Torbay and Exeter having two hubbed and networked licences with only the minimal local requirements. There's no real difference between having one networked and hubbed "local" station, and having two of them.

My self interest should say let them do it, let them take out their unique selling point and make it easy for community radio to move in and take their place and take their listeners away, but I'd much rather see local commercial radio take back what used to be their unique selling point and provide the kind of competition that I'd like them to be, instead of making it damn easy for us.

2 years, 10 months ago

In some parts of the UK we still have 'real local' radio with the UKRD stations here in Yorkshire - Minster, Stray & Yorkshire Coast - all having a good local connection with their audiences.

In the lead-up to Christmas I was involved with a number of local Christian churches & charities in running the 'Christmas Starts with Christ' campaign on our local UKRD station and I was very impressed in seeing their audience share figures for various demographics before we bought the slots. From listening to their local news coverage plus hearing their on-air teams talk about local events and topics I know that this is how local commercial radio can work and from the RAJAR figures I was shown it is working.

2 years, 10 months ago

These local shareholders own 64% of the company, so they have the power

Looking here it seems that Celador (through Devon Radio Ltd) control 51% of Radio Plymouth.

2 years, 10 months ago

Yep, that's what it says, and I notice two names missing from the list, so I must presume that they've sold their shareholding to Celador. Also, interesting to note, they mentioned today that they'll have a new website from Monday at 1pm-ish. So, maybe we will be seeing some changes from Monday, maybe Plymouth is being Breezed in terms of it's playlist from Monday. I don't think it's the way to go, but it may well be happening.

2 years, 10 months ago

There are no regulatory issues if Radio Plymouth, Radio Exe & Palm FM choose to share all programming and studios. All of the stations are in Ofcom's Devon & Cornwall "approved local area" and would automatically qualify for programme sharing.

At least 7 hours a day of programming (including breakfast) must originate from the Devon studios (assuming all day Devon news bulletins), and any shared news bulletins must include stories from Plymouth, Exeter & Torbay.

Heart Cornwall has its own drive show because of the heavier speech requirements in the format, compared to the Devon licences. I think the formats for Plymouth, Palm & Exe are fairly similar.

2 years, 10 months ago

Mark, the whole point of Radio Plymouth, Palm FM and Radio Exe, and Atlantic FM in Cornwall, was to be different competition for what is now Heart, and in Atlantic's case, Pirate FM. By taking Plymouth, Palm & Exe and turning them into "The Breeze", you aren't really making them any different to the competition. 2 "blands" against each other is no real competition at all. If it does happen, then Pirate FM will be rubbing their hands with glee as they'll be able to claim to be the only local station in Cornwall and Plymouth, and they will happily take Plymouth advertisers again, just as they did in 1999 when Plymouth Sound AM became Classic Gold. Pirate may even take the opportunity to launch on the Plymouth DAB multiplex. The Breeze would be unlikely to, as they've been pulling off other DAB muxes already and since Pirate FM already broadcast Pirate 2 on the Cornwall mux, I imagine they'd be talking to Arqiva about expanding their broadcast onto the Plymouth mux and working out selling separate advertising and maybe even having a completely new schedule for Pirate 2, so they can add Pirate FM to the muxes as well.

PRO2 years, 10 months ago

I really don't get why UKRD gets the respect it gets from the anorak community. Like Global and the others, it has a shared playlist (programmed from Pirate being UKRD's HQ), so what you hear on Pirate will be the same as on 2BR or Eagle Radio. So like The Breeze, it has the same music, same local information etc. The only difference is, the jock is at the local site, rather than at a regional or national hub.

The three Devon sallies have down well to survive as they did, especially as all three were at one time part owned by the now defunct Litt Corp (London Media Company) who took their two London sallies (Time 106.8/73) into the red and off-air. As Litt Corp had more financial issues, they sold Exeter FM which became Radio Exe and Plymouth to independents while their share in Palm went to Celador.

2 years, 10 months ago

You've answered your own question about UKRD: they don't network. That said, a few sites do play non stop music in the evening. With a central music log it would be easy to have a networked voicetracked evening show - just send the voice cuts to each site. That said I do like them as a group, they're making a profit doing what they're doing. I'd love them to snap Quidem up.

PRO2 years, 10 months ago

Pirate 2 - just like the other "2"'s - appear to be a crafty way to achieve licence rollover while offering a split - but not separate - service to score brownie points. The "2"'s appear to be split services to shunt community programming onto offpeak times, thus gaining local do-gooder points while keeping the programmes that achieve the profit on-air too.

They are an interesting way to combat any threat from community radio, which UKRD appears to compete with more than any other large group, and a way to offer staff retention and training on a real radio station at offpeak times.

Music policy is national for UKRD - as it is for every other group, including BBC local radio. I don't see that as a drawback; unless there is a wealth of research to say that Bristol's housewives like a different music policy than Plymouth's - which I rather doubt.

The important thing is whether The Breeze, or Palm, or Heart, is "real and relevant" to their audience. I believe they are.

The biggest competitor any of these services has is BBC Radio 2, a national radio station. They've done very well without worrying whether the folks in Saltash like a different type of music to those in Launceston.

PRO2 years, 10 months ago

There are some excellent local elements to UKRD's stations, yet I find the station sound isn't too my taste. The Morrisons of commercial radio.

They're fortunate that they have some sites where they're either a heritage station, such as The Eagle or Pirate, have a virtual monopoly with Yorkshire Coast Radio and Stray FM.

However, look at a UKRD site where they have major competitors on a sallie licence , the Star's in the NE and Cambridge have constantly struggled against the likes of Bauer and Global. They also sold sites close to London such as Star in Slough and First Love Radio when they realised the market was too competitive for their formats.

2 years, 10 months ago

Never seen a problem with centralised scheduling, however I do agree that if you're getting hammered by a Global or Bauer brand you have to have a point of difference. Just "being more local" isnisn't as big a draw as it was a decade ago.

2 years, 10 months ago

Centralised can have its drawbacks though. Scotland is a good example of that.

Would celtic rock music, in the form of Runrig - or even Simple Minds, who did get a lot of airplay in Scotland (because that's our kind of music), even be recognised by some wee music scheduler based in London who has probably never been to Scotland, let alone realise that there are forms of music up here that don't penetrate the biosphere that is London? I can fill dancefloors with celtic rock tracks up here - but I doubt if I would hear them being played on a supposed Glasgow-based station these days, now that the playlist is controlled from London.

Likewise, the late Tom Wilson played a lot of happy hardcore and handbag house tracks on is specialist shows, whilst also scheduling such dance tracks that were suitable for daytime airplay and were very popular in Scotland, the Northern half of England and across Europe, whilst he was music controller on Radio Forth. Many of those tracks made it into the UK Top 40 - but because most of the UK's media is based in London and those tracks were not being heard in London, they never featured on playlists or specialist shows on the national stations and were definitely not played on the local stations in the south of England, yet I could hear them on satellite stations broadcasting from the Netherlands and Germany, even though some songs were being made in kids bedrooms in mining towns outside if Edinburgh.

2 years, 10 months ago

H1 2015 - Time 106.6 (Slough) becomes another Jack FM

PRO2 years, 10 months ago

Matt Deegan posts his predictions in The Guardian today:

After a somewhat vacillating approach to digital radio, the main commercial radio groups have been gradually moving their chess pieces to make 2015 highly competitive. Global Radio has strongly rolled out Capital, Heart and Smooth on FM and local DAB while Bauer is rejigging its local stations.

Nationally Bauer has consolidated its digital capacity with nationwide coverage for Absolute, Absolute 80s, Kiss, Planet Rock and from 2015 Magic. Global is fighting the Michael Buble onslaught with – the probably to be re-named – Smooth Extra, Heart Extra and a mystery launch joining Classic FM, Capital Xtra and LBC. The question is whether these launches will cannibalise commercial radio further or start to take more of a fight to the BBC, which has been consolidating its own success with 6Music, 1Xtra and 4 Extra. It’s not all about the big boys, a raft of local DAB launches in 2014 means smaller stations like Minster FM are signficantly growing their coverage and launching their own spin-off stations. Can any take on the big boys?

Listening to radio through the television will continue to plateau, while internet radio will continue its solid, though unremarkable, growth.

With Ofcom consulting on whether to remove the music specifics of stations’ formats, will we see an analogue radio free-for-all like in the US? And will the fractious relationships between the radio groups have any chance of healing? Based on the current rows around the Radio Academy and the Radio Academy Awards – probably not.

2 years, 10 months ago

Oh dear.

It's the second week of 2015 and already some of my predictions have come true.

As I suggested, specialist programs on the Greatest Hits Network in Scotland have been dropped, albeit we now have a party show, a soul show and a new country show that is networked with the GHN services in England but it has meant that some of the longest running programmes on GHN in Scotland are no more.

I also predicted that there would be more community radio closures. The Sound Of Mull have already handed back their licence, never having made it to air. We now also learn that there's trouble and strife in Preston.

2 years, 10 months ago

We're all gonna die... (image)

2 years, 9 months ago

So the first RAJAR's of 2015 have come out.

Radio Clyde did reach a new low at 29%, just as I predicted. This has been a drop from 34% reach between Clyde 1 and Clyde 2. Clyde 1 itself has seen its reach fall from 31% to 25%, which is very bad news. Clyde 2 fell from 9% to 7% but I would expect that to rise again with the new programming.

Meanwhile, Heart Scotland has seen an increase Q-on-Q to 18% but it is still way behind Real Radio's figure for the same quarter last year (21%), despite Heart's marketing campaign on Scottish television.

Also, in Aberdeen, Northsound has seen its reach drop from 48% to 43%, whilst the specialist service Original 106, which prides itself in being local 24/7 (with local news round-the-clock) and has absolutely no networking, saw its reach rocket from 20% to 25% in a year. That gap is closing between Original and Northsound 1.

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