Weekday for lowest radio listening figures
I was just wondering if there was a weekday that is commonly seen as having the lowest listening figures?
The reason I ask is that I broadcast a show on Wandsworth Radio (www.wandsworthradio.co.uk) every Wednesday evening. The audience figures for all of Wednesday are consistently low. Now it may be that my show's just a bit pants (which would be a wounder) but both my show and the show following are actively trying to generate more listeners but we seem to be struggling.
Just wondered if you folks knew if there was anything about days of the week for listeners.
When I presented on an internet 'community' station, the listening figures were always low.
Considering that some linear stations also have very low figures, I doubt it has anything to do with your presentation, rather that they haven't heard of your show and station!
RAJAR consistently shows that Mondays are the strongest day for radio listening, and the audience slowly goes down during the week. I suspect this is more an artifact of diary-based audience research than actual listener behaviour (as people get a bit tired of filling in a diary).
I thought Adam Bowie had blogged this somewhere, but I'm not sure he has, after looking. But I did find the rather fun post "the hidden delights of radio research" which has reminded me of a few interesting things.
Maybe on this day, something superinteresting is going on on some other media there? (image)
Interesting points, thanks a lot folks! I'm certainly trying to raise a bit more awareness and put the show up on Mixcloud & have a social media profile on it. Monday's definitely the slot I'd love though.
That blog post is quite interesting, thanks for the heads up James.
And Josh, I think everyone's washing there hair on a Wednesday evening. For two hours. Yep, people in Wandsworth must just have really long hair. That must be it.
While not for the UK, these figures are for the US in portable people meter markets. This is purely electronic measurement, therefore, and it's unlikely to suffer from people getting bored with filling in a diary.
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