What happened to radio
personBy Freddie Belmont
access_timePosted 29 July 2016, 10.26am edt
Over the years radio has grown and pushed the presenter out of a paid job.
There are many talented presenters out there that now have no platform to work on.
In the 60s /70s the off shore pirates gave them a voice, 208 Luxy and the BBC gave them a voice but for now days its hard to find a compelling fun filled entertaining radio show .
I have put a fun filled audience driven to a few stations but it seems they do not understand the concept of a presenter actually working his or her show.
It must have gone out of fashion.
Is there a company in radio that still believes in its product as a radio and not a franchise like fast food
'Is there a company in radio that still believes in its product as a radio and not a franchise like fast food'?
It is now the light touch regulated era of ''supermarket radio'' which everybody wants, so I'm told!
The days of the old Independent Broadcasting Authority (IBA) and its tight regulation over franchised radio is long gone.
One stipulation of the old IBA was 'presenters must be able to breathe life and personality into a microphone'. That is no longer a requirement!
The current days of quantity radio and common radio automation, now compels the listener to search for diamonds amongst the commercial radio dross, personality radio aficionados included!
I agree ... my fondest childhood memories are brought back to life when I remember listening to the original Capital Radio DJs such as Graham Dene - remember Emperor Rosko? He ended up doing a radio show on our Community Radio Station in St Albans.
And alongside me were many who worked on Caroline, the BBC, LBC etc...and so the GOLD stars of Radio can be heard on many community stations now - and like me, once it's in your blood - well you can't give it up :)
The Aircheck Downloads site is my first port of call when I think nostalgia about ILR was just that. Good for the time, but dated now.
Even the slick Capital FM format of the early 90s shows it's age after listening to various airchecks.
A recent aircheck uploaded to the website was from Metro Radio's Mark Seaman from 1983, which sounded close enough to modern BBC local radio. A banal conversation with a grocer over fruit and veg prices, MOR music and long winded links to boost the speech content. This was heavily regulated commercial radio, where ILR had to provide something for everyone with no other commercial competition.
Capital and LBC in London weren't ever going to be as bad as the other ILR contractors as the IBA split the commitment for speech and news content to LBC who provided the IRN news service to the other stations, leaving Capital to be a broad general entertainment station.
I think the old-school ILR format is dead. It's of another time. The recently-deceased Oak FM under owners ATR Media tried to do an old-school ILR format; lots of speech, an incredibly wide playlist, very Smashey n' Nicey presentation, etc. - and the truth is, it died.
Their argument was "well, nobody else is doing this" but they didn't realise there was a reason for that.
I don't like the way the role of the radio presenter is currently in extreme danger, but I'd say radio as a whole sounds much better than it did 25-30 years ago.
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