Marketing Executive, Free Radio

A full-time marketing job at Bauer Media in Birmingham
Posted 29 July 2016, 12.54pm edt

JOB DESCRIPTION Free Radio is looking for an experienced, driven and creative Marketing Executive. The successful candidate will be responsible for promoting Free Radio in terms of both its on-air output, and its multi-platform digital products, to existing and potential listeners and B2B clients, with the primary objectives of increasing brand visibility, awareness and consumption. They will also be responsible for devising and activating the stations’ social media content.

RESPONSIBILITIES/SKILLS This role requires a candidate who is a true self-starter, confident in developing and managing both new and existing marketing ideas and station events; creating innovative commercial partnerships to commercialise and generate revenue for the station; working closely with multiple internal departments to ensure successful delivery of a wide variety of projects; and supporting the Regional Marketing Director in managing strategic brand partnerships. As well as having experience of using all digital media channels to extend brand reach and deepen relationships with listeners/customers. you will also be a social media addict and have a good grasp of how brands can use Facebook, Instagram, Snapchat and Twitter to engage with their audience.

Candidates must be highly organised with excellent communication skills. This person will also be responsible for generating ideas and copy for use across a variety of marketing channels including PR, social media, web content, email content and B2B communications amongst others.

Working with a close-knit team within the station, they must be able to communicate confidently at all levels and have the ability to liaise with several departments in order to fulfil the stations brand and marketing requirements.