Customer Insight Executive

A full-time office job at Wireless in Stoke-on-Trent, United Kingdom
Posted 6 September 2017, 4.46am edt

JOB TITLE: Customer Insight Executive

DEPARTMENT: Group Support

PURPOSE OF JOB: To provide audience and customer insight inside the local radio division of Wireless Group. You will support operations remotely across the country with audience research, market analysis, category trend data and presentation material to assist the sales process, delivering insight for local clients and agencies. This role will be based at the groups flagship stations, Signal 1 and Signal 2 in Stoke on Trent


To deliver very high quality presentation material ensuring key sales arguments are well presented using PowerPoint. To gather well collated market intelligence using Rajar Analyser, Nielson MMS, TGI, Mintel, Mediatel and any other associated research data sources available. To assist in radio campaign planning and booking using Planit when required To respond to sales briefs from stations in a planned and well organised manner meeting deadlines and maintaining a high quality of work. To plan, develop and update customer facing media collateral. To design, develop and keep the group; radio, advertising, marketplace and listener profile presentation material updated at all times. Working alongside and support the Group Programme Director on visual representation of audience analysis. To develop your knowledge of commercial and economic market trends and relevant marketplace information that will assist with the sales process. To provide a structured flow of critical sales information to all Sales Account managers across the group. To be highly organised and highly efficient at all times, working at a pace to assist in the goals and targets of the stations and wider Wireless Group. To develop and source new research data, including questionnaire design and testing using station databases. To build and maintain strong internal relationships across all sales teams and group departments. Any other duties that may apply to this role

This job closed on 20 September, 2017 so we’re afraid you can no longer apply for this role.
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