Bauer grows cross-platform creative division with new appointments

From a press release to
Posted 12 October 2015, 2.46am edt

Bauer Media has announced the expansion of Adventure, its creative division, with a series of new team appointments. Led by Executive Creative Director Lucy Banks, the Adventure team sees the alignment of content and commercial expertise from across the full Bauer Media portfolio.

Lucy Dunn (pictured above), currently Associate Editor of Grazia, takes up the role of Editorial Director, Magazine Media. Beginning on 2 October, Lucy will focus on driving revenue through content partnerships, bringing a decade of experience from her work with Grazia, including key involvement in many of the brand’s innovative commercial solutions, as well as delivery of major brand moments such as Grazia 10. Alongside her role as Editorial Director of Adventure, Lucy will continue to spend one day a week with the Grazia team as Editor-At-Large.

Other appointments include Alex Baker, also Editorial Director, who is also a journalist and hosts radio and television shows for Bauer Media brands Kerrang! Radio, Kerrang! TV, Absolute Radio and 4 Music; Drew Simmons, Commercial Creative Director of Youth Brands; Kat Knapp, Commercial Content Director for Absolute Radio and Magic; Steve Taylor, Commercial Creative Director, Radio; and Kate Whitehorn, Commercial Content Director, Bauer City Network.

Lucy Banks, Executive Creative Director, Bauer Media UK and Adventure, said: “I am thrilled to be able to welcome Lucy to the team – her proven track record in delivering relevant and innovative commercial solutions, combined with her enormous editorial contribution to Grazia, makes her a brilliant appointment. With Alex, Drew, Kat, Steve and Kate also coming on board, we have an outstanding team, full of creative and commercial talent and expertise, ready to work with brands who want to build a truly meaningful connection with consumers.”

Adventure launched in April 2015 and has led the creation, production and delivery of campaigns for brands including ellaOne and Tommy’s.

Abby Carvosso, Group MD, Bauer Media Advertising, said: “Six months on from launch, Adventure has continuously proved its creative credentials, offering truly unique and game-changing creative commercial solutions. As we increase our focus on unlocking powerful combinations of content and commercial expertise across our advertising products and services for clients, Adventure is an essential and unique part of our offer, with these new appointments building on initial success to add strength and depth to the team.”

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