Listen: Kronehit's new sound, from ReelWorld
From a press release to firstname.lastname@example.org
Posted 6 July 2015, 6.09am edt
The Vienna based broadcaster worked hand-in-hand with the ReelWorld creative team on the package to mark a new era for the radio station.
KRONEHIT Project Manager Thomas Wollert led the creative collaboration: 'The ReelWorld teams in Europe and Seattle took a great amount of time to understand our objectives and the sound we wanted to achieve. Whether via video calls or face to face meetings in Vienna, nothing was too much trouble. Erik and his team are jingle making rock stars and this is the best jingle making experience I've ever had!'
The new sound forms part of a wider KRONEHIT refresh with the station also launching a new '10 in a row' feature at the same time backed with a EUR 10,000 guarantee.
ReelWorld Music Director Erik Huber led the composition of the new package: 'From start to finish, this was an enormously fun project to work on. We love partnering with clients who have a compelling and forward-looking vision for their brand and Thomas and the entire KRONEHIT team approached this project bringing their enthusiasm, fresh ideas and a willingness to explore new possibilities for the sound of the station. The end result represents a fantastic new on-air image for KRONEHIT and is an achievement we'll be proud of for a long time to come.'
The package consists of 13 custom themes, a top of hour, and a variety of utility beds making it the total station branding solution.
KRONEHIT Programme Director Rüdiger Landgraf is excited about the new sound: 'Being above the noise is essential for every brand. Once again ReelWorld have helped us reach the next level.'
The new package replaces ReelWorld's Triple Kiss jingles which have been on air since 2013.
ReelWorld's European Managing Director Anthony Gay said: 'Working with Thomas and the team at KRONEHIT continues to be a total pleasure. They have a clear vision of what they want to achieve and share our obsession for perfection. I hope we can play a supporting role in their future success.'
KRONEHIT also subscribe to ReelWorld's Production Vault CHR - the constantly updating online imaging library - for sound design, music promos, and branded intros along with other regular imaging updates.
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