Pure makes DAB+ adaptor especially for VW

From a press release to
Posted 29 April 2015, 10.34am edt

One of the problems with add-on car radio adaptors is that they can look add-on. The colours are different, the illumination backlights are different colours, and they can look like an afterthought, not an integral part of the car.

Working with Volkswagen Group, digital radio manufacturer Pure today launched Drive Digital, an in-car digital radio adapter designed and approved especially for VW group vehicles.

from the press release:

The Drive Digital, powered by Pure, has been designed to fit seamlessly in most vehicles within the Volkswagen Group, with four colour Illumination backlight settings to suit each environment and dashboard.

Drive Digital offers the ultimate in-car digital radio experience, with excellent reception, Pure’s signature high-quality sound, a wide choice of stations and a host of handy features like pause and rewind. The unit is also Digital Tick approved meaning that it is future proofed and ready for a digital radio switchover.

David Morgan, product development manager at Volkswagen Group, says: “Pure is the ideal partner for this project as their reputation as leaders in digital radio is unrivalled. The new Drive Digital adapter allows all of our customers to add an approved digital radio to their existing car audio system. The upgrade means you can keep your existing radio and add the magic of live digital radio.”

Nick Hucker, Pure’s senior marketing director, says: “We are proud to be powering the new Drive Digital and bringing our considerable digital radio experience to Volkswagen Group customers. This is an important step forward for the uptake of in-car digital radio adapters and will be a significant catalyst in driving a digital radio switchover.”

In addition to delivering best-in-class digital radio, the Drive Digital also offers the option to connect an iPod, iPhone or iPad and listen back via the car speakers.

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