#RAJAR - Bauer Media celebrates #1 and #2 national commercial breakfast shows

From a press release to
Posted 8 February 2017, 8.51pm est

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  • Biggest audience ever for Absolute Radio Network including record reach for 90s and Classic Rock

  • Key cities across the Bauer City Network post significant growth

  • Bauer Media reaches a impressive 17.6m listeners across the nation with 11.5m listening digitally

Absolute Radio

  • Record reach for The Christian O'Connell Breakfast Show with growth to 2m (+6.5% yoy) listeners
  • Record increases for Absolute Radio 90s with 727,000 listeners (+11.8% yoy) and Classic Rock 703,000 (+18.8% yoy)
  • Total Absolute Radio Network now reaches 4.5m (+3.3% yoy) listeners


  • Record reach and #1 national commercial breakfast show for KISS Breakfast with Rickie, Melvin and Charlie with 2.2m listeners (+23.5% yoy)
    • 1 commercial breakfast show in London for KISS with 983,000 listeners (+12.7% yoy)


  • The Magic Network has 3.6m listeners and is London’s most listened to commercial music station with 9.8m hours (+26.5% yoy) increase
  • Increase in reach for new national digital-only station Mellow Magic with 446,000 listeners


  • Bauer City Network has a total reach of 6.9m listeners posting significant growth across major cities including: Key 103 (Manchester) with 390,000 (+2.1% yoy), Hallam FM (Sheffield) with 301,000 (+6% yoy), Clyde 1 (Glasgow) with 624,000 (+6.8% yoy), Radio City 1 (Liverpool) with 381,000 (+7.6 yoy) and TFM (Teesside) with 144,000 (+5.1% yoy), Wave 105 (Southampton) with 442,000 (+15.7 % yoy) listeners


  • 55.9% (+2.8% yoy) of Bauer Radio listening is via a digital device versus industry average of 45.2% (+3.5% yoy)
  • 1 commercial digital station is Absolute 80s with 1.5m listeners

Dee Ford, Group Managing Director Radio, Bauer Media, said: “These are fantastic results in both our national and local markets; special recognition must go to Rickie, Melvin, Charlie and Christian O’Connell and their respective breakfast teams. Maintaining the #1 and #2 national commercial breakfast shows reflects our powerful music and personality mix which entertains millions of listeners week in, week out. We look forward to building on the record audiences achieved by Absolute Radio when we welcome Dave Berry later this year.”

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