#RAJAR - BBC posts record digital station figures

From a press release to
Posted 28 October 2015, 8.01pm edt

Steve Bowbrick

The BBC’s digital-only radio stations Radio 4 Extra, 5 live sports extra and 6 Music have reached their record audiences, according to data published by RAJAR.

Radio 4 Extra – Radio 4’s sister station - breaks its previous audience record and is now the largest digital-only station in the UK. The station attracted 2.20 million listeners per week (from 1.95m last quarter and 1.63m last year).

Radio 5 live sports extra posted a record 1.73 million listeners (from a previous record of 1.63m last quarter and 1.22m last year) and Radio 6 Music drew a record 2.19 million listeners (from 2.06m last quarter and 1.99m last year).

Radio 1’s digital-only sister station Radio 1Xtra also had a strong quarter – its second highest – with a reach of 1.15 million weekly listeners across the period (from 958,000 last quarter and 1.06m last year).

All BBC Radio’s weekly reach over the period (29th June to 20th Sept 2015) was 35.10 million (35.02m last quarter and 34.85m last year) and a share of 53.3% (53.0% last quarter and 53.6% last year).

Helen Boaden, Director of BBC Radio said: “It’s fantastic to see that listeners are finding and enjoying our distinctive digital-only stations in record numbers. Radio 4 Extra’s reach continues to grow, bringing the best of the spoken word archive now to 2.2 million people, and all of the BBC’s digital-only stations complement and strengthen our overall offer to audiences. From specialist shows to news, world class music performances and our much-loved breakfast shows, BBC Radio caters for everyone and I’m delighted that our programmes and stations continue to play such an important part in people’s everyday lives.”

Radio 1 posted a reach of 10.56 million listeners (from 10.44m last quarter and 10.55m last year) - which rises to 11.49m when listeners aged 10 to 14 are included - while the network’s share of listening was 6.5% (from 6.4% last quarter and 6.9% last year). The Radio 1 Breakfast Show with Nick Grimshaw now attracts 5.78 million listeners per week, compared to 5.84m last quarter and 5.82m last year. Including all listeners aged 10+, the show now has a weekly audience of 6.17 million.

Ben Cooper (Controller Radio 1 & 1Xtra) said: “In a week where Grimmy has had interviews with Adele, Justin Bieber and James Bond, I’m delighted to see Nick firmly established as the Number 1 youth presenter in the country and that Radio 1’s strategy of ‘listen, watch, share’ is giving our young audience what they want, when they want it, on both a radio and a phone. I’m also very proud of 1Xtra posting their second highest figures in the station’s history which shows a healthy appetite for new music in the UK.”

Radio 2’s weekly audience was 15.38 million (from 15.14m last quarter and 15.01m last year) while the station’s share of listening was 17.6% (17.6% last quarter and 17% last year). The Chris Evans Breakfast Show attracted 9.42 million listeners per week, compared to 9.70m last quarter and 9.30m last year.

Radio 3’s audience was 2.07 million (from 1.89m last quarter and 1.91m last year) and its share was 1.2% (1.3% last quarter and 1.1% last year).

Radio 4 posted a weekly reach of 10.78 million during the quarter (10.57m last quarter and 10.62m last year) and a share of 11.7% (11.7% last quarter and 11.9% last year). The Today programme has 6.76 million listeners each week, from 6.68m last quarter and 6.69m last year.

Radio 5 live posted a reach of 5.53 million listeners (5.32m last quarter and 5.81m last year) and a share of 3.4% (3.5% last quarter and 3.8% last year).

The Asian Network drew 589,000 listeners, reporting on a six-monthly basis, compared to 607,000 last quarter and 629,000 last year.

The BBC World Service posted a weekly UK audience of 1.51 million (from 1.55m last quarter and 1.31m last year).

BBC Local/Regional radio reached 8.73 million listeners per week, from 8.84m last quarter and 8.95m last year.

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