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talkSPORT does Latin American deal

From a press release to news@media.info
Posted 29 April 2015, 10.05am edt

Ronnie Macdonald
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Cable and Wireless Communications (CWC) today announced that it has reached agreement with talkSPORT, global audio partner of the Barclays Premier League, to acquire live audio streaming rights and official match commentary of Barclays Premier League football across all its markets in the Caribbean and Latin America until the end of the 2018/19 season. CWC has also been granted sponsorship and marketing rights within the content, as well as the right to distribute branded coverage across free to air radio stations in the region.

Customers of CWC, which now operates the Flow brand in a number of markets, will now have access to live commentary (in English and Spanish) of every Barclays Premier League match for four seasons starting in 2015/16. CWC’s customers will also have access to live commentary for the climax to the 2014/15 season.

Through its market-leading products, CWC will stream coverage of the world’s most popular and exciting football league to customers through their Flow set top box and online via a new mobile application to be unveiled shortly. As well as access to talkSPORT’s official live commentary; users will also enjoy coverage of selected FA Cup matches, weekly Barclays Premier League preview and review shows and other mobile and digital content. In addition, CWC customers will also be able to download specially created Flow Football app associated with this partnership, and access the exciting commentary of the matches, at their convenience.

James McElvanna, newly appointed VP of Products at CWC, said “We are delighted to be partnering with talkSPORT in bringing exclusive audio rights for Barclays Premier League football to our markets up until the end of the 2018/19 season. This partnership also allows us to continue to demonstrate the advantages of our recent merger with Columbus. Through our newly merged companies we are combining our strengths and will work with our content partners to expand our multi-platform approach to deliver top sports programming to our customers throughout our markets, as well as the advertisers who want to reach them. With access to every game – all 380 – there will be no better place for fans to keep up with all the action than with CWC. ”

Scott Taunton, Chief Operating Officer of talkSPORT owner UTV Media plc, said: “We are thrilled to be entering into this new long-term strategic partnership with Cable and Wireless to exploit talkSPORT’s Barclays Premier League audio rights in the Caribbean. The combination of our world class content and Cable and Wireless’s market-leading fixed and mobile distribution equals great news for football fans across the region.”

More information

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