Global to offer creative pop up shop at the Edinburgh Fringe Festival

From a press release to
Posted 5 August 2014, 7.06am edt

From August 17-22, Global’s creative team will travel to the Edinburgh Fringe Festival, the largest arts festival in the world, to launch the inaugural Open Studio Sessions. For one week, Global will establish a pop up studio and creative hub giving brands and agencies access to the best vocal talents from the festival.

The Open Studio Sessions will serve a dual purpose. For creative agencies, they offer a chance to address a difficult brief, or a demonstration of how best to bring the comedy or a new interpretation to a radio script. For emerging talent, the sessions will open up commercial opportunities and give them a platform to showcase their skills.

Global will facilitate this by bringing together some of the best talent the festival has to offer, teaming them up with some of the most innovative agencies around, and producing a demo free of charge. These will all be produced by Global’s multi award-winning creative team, who have picked up accolades at Cannes Lions, the Radio Academy Awards, and the London International Awards, to name just a few.

Stuart Mays, director of commercial strategy at Global, said: “The Edinburgh Fringe Festival is packed with the world’s best performers, so we are offering creative agencies and clients the chance to tap into this and get a new take on how to make the most of commercial radio. Ultimately it’s about having fun with sound, pushing boundaries and throwing adland and Fringe talent together and seeing what happens!”

Gerry Human, executive creative director at Ogilvy & Mather, added: "We're thrilled to be able to share our ideas with so many talented artists. This initiative from Global is exactly the kind of thing we need, to support more risk taking in radio."

Ross Neil, creative director at WCRS, commented: “The best adverts are often the alchemy of a great idea performed by great talent. Global is giving us access to the greatest performing talent in the world. Now it’s our job to craft some world class scripts.”