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Nation Hits to simulcast Bridge FM breakfast

By James Cridland for media.info
Posted 4 August 2014, 11.23am edt

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Nation Hits! in Wales is to simulcast the breakfast show from sister station Bridge FM in Bridgend from tomorrow.

Lee Jukes, breakfast presenter for Bridge FM, said on his website: "This is a very exciting time. The show just got bigger and I’m looking forward to waking up an even bigger part of South and South West Wales every morning!"

Jay Curtis is still listed as breakfast presenter on the Nation Hits! website, and currently the website has not been updated to reflect the new schedule.

Both stations are part of Town and Country Broadcasting.

Nation Hits has 35,000 listeners, while Bridge FM attracts 41,000.

Later: here's the reason.

James Cridland — James is the Managing Director of media.info, and a radio futurologist: a consultant, writer and public speaker who concentrates on the effect that new platforms and technology are having on the radio business. His website is at james.cridland.net, where you can subscribe to his weekly newsletter.