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Orion Media brands Free Radio and Gem 106 continue to grow

From a press release to news@media.info
Posted 22 October 2014, 8.00pm edt

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The latest audience figures, published today by RAJAR, shows further growth for Midlands-based Orion Media’s radio brands, with total listening to all Orion stations up 11% in the last three months*.

Free Radio - Number 1

Free Radio is the most listened to commercial radio brand for its West Midlands area, with total listening (Free FM + Free 80s combined) growing by 8% over the last three months. 735,000 people now tune-in to the brand each week**.

Total listening to Free Radio FM also grew by 14% in the last three months. Reach grew by 3% over the same period with 660,000 people tuning in to Free Radio FM each week**.

Free Radio recently gave away a share of £30,000 in The Free Radio Phantom competition, and has just announced the first two acts - Nicole Scherzinger and Ed Sheeran - for the Free Radio Live 2014 event at the LG Arena in Birmingham on November 29.

Gem 106 - Market Leaders

Gem 106, the home of award winning breakfast duo Sam & Amy, is the most listened to commercial station for the East Midlands with total listening growing by 16% in the last three months. The number of listeners also grew by 5% over the same period with 461,000 people tuning in each week***.

Phil Riley, CEO of Orion Media said: “In an ever-changing landscape, we're pleased with how our listeners are proving even more loyal and engaged, whether measured by these figures or by the sheer volume of positive responses we get from Midlands listeners.”

Rajar: Ipsos/RSL – Total Orion (Midlands) TSA. W3 2014 Rajar: Ipsos/RSL – Free Radio (West Midlands) TSA. W3 2014 Rajar: Ipsos/RSL – Gem 106 TSA. W3 2014

Breakdown of the Orion Media brands:

Free Radio Birmingham and Black Country The latest audience figures, published by RAJAR, show that total listening to Free Radio across Birmingham and The Black Country has grown by 19% in the last three months. This means 380,000 people now tune in each week*. Total listening to the Free Radio brand (FM + AM combined) has grown by 8% over the last three months. Over three quarters of a million people now tune into the brand each week*. Rajar: Ipsos/RSL – Free Radio FM (Birmingham & Black Country) TSA. W3 2014 **Rajar: Ipsos/RSL – Free Radio (West Midlands) TSA. W3 2014

Free Radio Coventry and Warwickshire Free Radio is the most listened to local radio station for Coventry and Warwickshire, according to the latest audience figures.
The number of listeners to Free Radio FM grew by 15% in the last three months, with 107,000 adults across Coventry and Warwickshire tuning-in each week. Total listening to the station also grew by 15% in the same period. Rajar: Ipsos/RSL – Free Radio FM (Coventry & Warwickshire) TSA. W3 2014

Free Radio Shropshire Free Radio continues to be the Number 1 commercial radio station for Shropshire according to the latest RAJAR figures.
Listeners are enjoying waking up to the new breakfast show partnership of Cat & Nelly, with 81,000 adults now tuning into Free Radio across Shropshire every week. *Rajar: Ipsos/RSL – Free Radio FM (Shropshire) TSA. W3 2014

Free Radio Herefordshire and Worcestershire Free Radio continues to be the Number 1 commercial radio station for Herefordshire & Worcestershire, with 90,000 listeners now tuning into Free Radio across the area every week. Earlier this year the station was awarded Station of the Year at the Arqiva Commercial Radio Awards – judged as the best station of its size in the UK. *Rajar: Ipsos/RSL – Free Radio FM (Herefordshire & Worcestershire) TSA. W3 2014

Gem 106 – Number 1 for the East Midlands

Gem 106 is now the most listened to commercial radio station for its area with total listening growing by 16% over the last three months. The latest audience figures published by RAJAR show that Gem 106, the home of award winning breakfast duo Sam & Amy, continues to entertain audiences across the East Midlands. The number of listeners has also grown by 5% over the same period, with 461,000 adults now tuning in each week.

  • Rajar: Ipsos/RSL – Gem 106 TSA. W3 2014
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