RAJAR Q2/14: Bauer Media achieves 50% digital listening landmark

From a press release to
Posted 30 July 2014, 8.26pm edt

  • Bauer Radio total portfolio reaches 16.8 million listeners (up 12% yoy)
  • Highest ever digital listening hours (50.8%) of all listening to Bauer Radio stations (compared to industry average of 36.8%)
  • A record 82% of listening to the Absolute Radio Network is via a digital device
  • Significant growth in digital brands with Absolute 80s, KISSTORY and heat radio delivering their highest ever reach.
  • Absolute 80s remains the number one commercial digital station, further growing its reach to 1.2m listeners (up 6% yoy).
  • KISSTORY has broken the 1 million listener barrier in a year achieving a record audience with its offering of old skool and anthems.
  • heat radio, which has just announced its newest signing – Hollywood insider Ryan Seacrest - has demonstrated significant year on year growth, now reaching a record 892,000 listeners, up 13% yoy.
  • Within the top ten digital-only national stations, four are BBC owned and six are Bauer owned.

Bauer's Passion portfolio of national brands has achieved its highest ever reach of 9.9 million listeners (up 31% yoy)

  • KISS UK delivers a strong performance of 4.6m adults each week (up 6% yoy).
  • The KISS Breakfast Show with Rickie, Melvin and Charlie has increased its UK audience to 1.5 million (up 28% yoy).
  • The Absolute Radio Christian O’Connell Breakfast Show has achieved a record network reach of 1.5 million, driven by a pioneering approach which gives listeners the choice of different decade themed playlists.

Bauer Place portfolio recorded a reach of 8.4 million

  • Bauer’s Place portfolio of local stations, now incorporates Orion Midlands (which Bauer sells), offering relevant and local programming in major towns and cities across the UK.
  • In London, Magic 105.4 increases its reach to 1.9 million (up 3% yoy).
  • Manchester’s Key 103, delivers an audience of 558,000 (up 37% yoy)
  • Liverpool’s Radio City has an audience of 439,000 (up 3% yoy)
  • Newcastle’s Metro Radio has grown its listeners to 436,000 (up 13% yoy)
  • Edinburgh’s Forth 1 also increases its audience to 332,000 (up 0.3% yoy)

Dee Ford, Group Managing Director Radio, Bauer Media, said: “This landmark achievement reaffirms our confidence and commitment to DAB and a strong and healthy digital future. In addition, we have seen stellar performances from many of our national and local brands across the UK.”

Richard Dunmall, Group MD Advertising, London Lifestyle & Radio, said: “We are particularly pleased with the strong digital growth that underpins this performance. We will continue to develop innovative ways of trading with our commercial partners, delivering a valuable, engaged and mass market audience.