UKRD and Exaget launch personalised online audio advertising

From a press release to
Posted 24 July 2014, 6.30am edt

Local commercial radio operator, UKRD, has linked up with Nordic firm, Exaget, a provider of technology for the delivery of personalised audio content, to enhance the listening experience of its mobile app based users.

The two companies today announced the deployment of Exaget’s patent-pending Ad insertion SDK (Software Development Kit) and Ad Exchange to the mobile Apps used by UKRD Group stations.

UKRD has been working closely with Exaget for a number of months, trialing Exaget’s technology and has now signed an agreement to bring this technology to market by incorporating it into UKRD’s in-house built mobile ‘phone apps. The technology will “go live” shortly and then be rolled out across the portfolio across the next few months.

Exaget’s technology offers broadcasters a simple and very cost-effective solution for customising content, including Audio Ads, for their mobile device listeners.

Using this technology, stations in UKRD will be able to deliver relevant, measurable and actionable Audio Ads to their online listeners. It opens up the possibility of not only personalising the ads based on the users location and interest, but ultimately will allow the listeners to respond to the ads immediately by clicking on an accompanying visual.

“Our online audience, especially mobile, is growing rapidly,” said the group’s Chief Technology Officer, James Wenger. “These listeners are used to the digital world which delivers relevant information they are able to act on immediately. We are excited to be able to bring these same benefits to our listeners by incorporating Exaget’s Digital Audio technology into our in-house developed Mobile Apps.”

“We supply other broadcasters with customised versions of our in-house developed Apps and, together with Exaget, we can look forward to bringing the same benefits to them,” he said.

“We embarked on a project which is all about making online content insertion truly simple for broadcasters to use, leveraging the simplicity all publishers have become used to in the digital marketing world,” said Shankar Meembat, Founder and CEO at Exaget Ltd. “We are proud to bring this to market with UKRD, a company which has a very competent team putting our technology through its paces.”