96.9 Viking FM

Listen: Online FM DAB

Facts and stats

Winning its franchise under the name "Humber Bridge Radio", Viking Radio started broadcasting in 1984 from studios in the Hull Marina. One of the first to split output between FM and AM, the station was the home of Yorkshire's networked Classic Gold service in the late 1980s, while the station was owned by the Yorkshire Radio Network, and the output of "Pennine, Hallam and Viking", sustaining services to YRN's FM services.

The station's board room is an opulent wood-panelled room dating from the building's previous life as a marine insurance company. Directions to the station from anywhere in the North of England are relatively simple: "Get on the M62 and turn right at the second set of traffic lights". The station once had a mascot in the form of Erik the Viking, who was also heard on-air in the company of presenter Steve King, who still works for the wider Bauer group.

Contemporary hit radio, Classic hitsFreebase
Weekly listening figures:
230,000 listenersRAJAR September 2014
17 April 1984
Ofcom licences:
AL000101 (Analogue local)


Postal address:
The Boathouse, Commercial Road
East Yorkshire
Telephone - reception:
Telephone - studio:

Online contacts

Official website

Social media

Twitter: Jobs
Follow 96.9 Viking FM on Twitter
@BauerMediaJobs (13,692 followers)
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@VikingFM (15,925 followers)
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Chris Johnson Presenter
Dawn Carney Sales Director
John Harding Programme Manager/Controller
Matt Wilkins Presenter
Patrick Billington Presenter
Sarah Smith Business Development
Sean Goldsmith Presenter
Steve Jordan Presenter

...at Bauer Media Group

David Board Broadcast Engineer
Dee Ford Group Managing Director Radio
Jo Baldwin Digital Commercial Director
Paul Keenan Chief Executive
Sam Jones Digital Managing Director

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