Head of Marketing

A temporary marketing job at Made Television in Leeds
Posted 16 August 2017, 7.51am edt

Are you a creative, multi-tasking extraordinaire looking for a senior marketing opportunity in the media industry?

Made Television, the largest City TV network, with 8 channels in key regions across the UK, is looking to hire an experienced Marketing professional to cover a Head of Marketing mat leave (9-12 months).

You're main responsibilities will include:

Responsible for driving key business and brand objectives through creation and implementation of cross-channel content promotion across television, social and web

-Design the annual Marketing plan to deliver the agreed marketing objectives

-Develop and oversee the brand's tone of voice across all areas from on air to social and print

-Work with the individual stations and senior management team to develop and build brand and programme awareness

-Work closely with programming and commercial teams to develop effective and creative marketing campaigns for clients and viewers

-Take internal briefs to develop and design programme branding, on-air graphics, print material with the graphic designer and post production teams

-Manage the briefing, development and sign off of all marketing materials, liaising with printers and external agencies as required

-Develop and implement an internal communications strategy

-PR - Develop programme launch press campaigns and brand awareness strategy, working with external agencies and consumer and trade press to maximise coverage

-Manage a team of 3 staff including Social Media Assistant, Creative Content Coordinator and Graphic Designer

The candidate:

Minimum 4 years previous Marketing experience – experience within the media industry is desirable

CIM qualification desirable

In-depth knowledge of social media platforms and using it to distribute content and engage with audience

Excellent communication skills - written and verbal

Copy-writing and editing skills

Excellent organisational and time management skills

Strategic thinker

Confident in writing and giving marketing briefs

Strong influencing and communication skills

Confident and calm under pressure

The role is based in the Leeds central office, however travel to the stations is required and may involve overnight stays.