WorldwideUKIrelandAustraliamore
media.info

Bellanger's future of radio: IP and DAB together

From media.info
Posted 4 April 2016, 8.12pm edt

Remove the ads and support us: GO PRO




Pierre Bellanger is the Founder, CEO and Chairman of the Skyrock Group in France. At Radiodays Europe 2016, he gave this talk about where he sees the future of radio going; and has kindly given media.info permission to reproduce it. This is edited for clarity.

First question, what is radio?

To answer this question defines our future as an industry.  

Back in the 1930s, radio was a spectacle. Listeners sat and watched the radio set which held centre stage in the living room. Television taught us that radio was not the best spectacle anymore and some predicted the death of radio. Radio's rebirth came with exclusive free music and free instant information, live. The explosion of portable radio through transistor and car radios underlined its unique position.

But 24‐hour cable news channels removed radio’s distinction of immediacy; to be challenged today by alerts on mobile phones. And the arrival of the internet, and its infinite bounty of music to listen to, removed radio’s exclusivity on free music.

At the same time, mobile phones have replaced radio sets. Where can you buy radios now? You won’t find a transistor radio under a teenager’s pillow anymore; you’ll find a mobile phone.

Is this the end of radio?

Marketing shows that when a product or service is segmented by competition which plunders its attributes by better serving parts of its clientele, it can only survive if, and only if, it possesses a unique virtue which cannot be taken away from it. This virtue is its true identity.

For radio, its identity is its sound presence. And presence in both senses of the word: someone who is accompanying you and the present moment.  

It is a shared human sound relationship. Shared between the listener and the person they are listening to, shared with the multitude of people listening at the same time. This is radio’s core identity.

What are the characteristics of a human relationship? It engages us, it moves us, it surprises us, it amuses us, it makes us think and react. And both come away changed. Basically, it is a living relationship.

The radio stations which bear this in mind and produce surprise, personality and talent have nothing to fear from the great music services managed by algorithms. However, predictable, insipid and robotised radio stations, even still successful, will be replaced by real machines.

A new golden age

We are entering a new golden age for free and creative radio thanks to the digital network, machines and mobile technology.

Today, everyone has a radio set in their pocket: their mobile phone.  

Today, everyone can participate in a radio show from anywhere at any time with a mobile. This is great for live radio shared with the listeners.   And thanks to the Internet, radio is accessible to everyone, uncensored and open to all.

Thanks to Internet radio, or IP radio, the advertising model is finally falling into line with the Internet: knowledge of listeners' anonymised profiles and geolocation enables different messages adapted for different audience profiles to be integrated within the same programme.  

And as radio is becoming an app, it is possible to download digital discount coupons, connect with brand apps and imagine all kinds of transactions initiated by the radio station.

Radio is better than the Web because you don’t need to use your eyes: it has the finesse of Internet targeting without the handicap of a screen. It’s "internet, eyes-free". This advertising model opens the way to programmatic advertising, i.e. the creation of a virtual ad exchange, auctioning on the fly in real time, real audiences aggregated into subsets relevant for advertisers.

And the machines are going to help us. Help us make better radio through constant and immediate feedback from listeners. Helping also to personalise and adapt the programme so that everyone gets its own perfect mix: an individualised variation of the standard programme.

The three problems we face

However, in the face of this bright future for radio, three major problems remain.

The first is a general problem which is not only true of radio but of our societies as a whole: listening choices are part of our privacy: just as reading newspapers on tablets or digital books are as revealing of personal opinions. It is up to us as citizens to defend a realistic global solution which protects freedoms.

The second problem is also a general problem: dependence on telecommunications operators and platforms. This problem is also true of digital distribution of television and access to the internet which has become an essential service and a fundamental freedom but which depends on operators. Here again, the conditions of access and equal treatment of content and media sources stems from the protection of the law, democracy and the vigilance of all.

The third problem is the fact that if radio is free of charge for listeners in the broadcast model, it is not the case with IP radio. Outside of a WiFi hot-spot, the cost of radio bandwidth comes from the data package of the listener. The average radio listener consumes a gigabyte of radio per month, ie on an average data package of 5 gigabytes, 20% of the package. This seriously hinders radio listening.

We have to maintain free radio in the IP world.

There are three possible scenarios.

The first is applied when the available bandwidth is limited. It is broadcast IP, known technically as eMBMS. Normally, when a mobile cellsite is requested to access something - a radio signal for example - it sends a dedicated stream to the requesting mobile phone, and repeats the process at each request. When several requests are identical, eMBMS allows the programme requested to be broadcast to everyone instead of transmitting it separately and simultaneously to each one.

This is IP broadcasting. This requires an adapted mobile phone and some change of the telecommunication network. The gain in bandwidth is proportional to the number of simultaneous users. With broadcast IP, streaming radio's bandwidth is not charged on the listener’s data plan. We successfully tested this model with Alcatel‐Lucent and Orange in 2013.

The second scenario is applied when bandwidth is abundant. Here, the bandwidth used by the mobile phone for a dedicated app is financed by its sponsor or the mobile operator.   This method is called sponsored data or zero rating. Listening to the radio on a mobile is then not deducted from the listener’s package. It’s free radio on mobile. And the mobile becomes the new radio set. This model is already widely developed in Africa, France and the US, and was initiated massively by Orange, starting in 2010 with the musical service Deezer and then followed, in 2014, by SFR with, for a period, unlimited YouTube.

The third scenario is a hybrid model combining telecommunications with digital terrestrial radio broadcasting, whatever its transmission mode: T‐DMB, DAB, DAB+. The principle is as follows: you can use DAB multiplexes to transmit an IP signal which can be picked up and decoded by mobile phones and then be processed by the radio app. This is called DAB‐IP or RNT‐IP in France. It's the ETSI 101‐735 standard.

So with that technology we can integrate DAB+ into the IP world.

The listener of the future

Her or his phone will manage several categories of signal as it does today with WiFi, 3G and 4G.  

Tomorrow, when you open your radio app, the mobile will pick up the best available signal for the user.

This will include WiFi, DAB‐IP in main urban areas, probably broadcast IP, sponsored data and zero rating in 3, 4 and 5G, and even the good old FM signal.  

It will be completely transparent for the listener and managed dynamically in real time by the operator which, constrained by popular unlimited use packages, will seek to optimise its resources as much as possible for each cellsite.

The radio will also be able to mix sources: regular program on broadcast and advertising slots in IP.

With DAB‐IP broadcasting in the thirty main cities in France combined with the networks of the mobile operators and FM broadcasting, we reach an undreamed coverage of the country.  

Free IP radio on mobile is our future. It is an opportunity of bandwidth management and differentiation for the telcos, it is a competitive feature for handset makers and a relief on battery drain. And it is obviously the best way for the radio industry.

For the listener? Radio at its best: free spirit, free of charge.

In June 2015 Skyrock received authorisation from the French media regulator, the CSA, to use spectrum to experiment with DAB‐IP. This is under way.

The future of radio

The future of radio is digital - without question. But our industry has often chosen camps which, separately, were only part of the solution.

The future of radio is IP and DAB, broadcast and telecom, FM and digital. It turns out we were, all of us together, right from the beginning.

Remove the ads and support us: GO PRO

Comments

1 year, 5 months ago

Dear
Am writing to tell you that l had call a mental health team to get Omer
to the mental hospital because he help faryal to meet a magician to cast a black magic spell
on him and the married ring and doing all kind of satanic symbols with is fingers to control my body so l keep
loosing weight till l look very tin then l will be disabled or kill me he hate me so much for no reason
because he and Faryal do,t like the way GOD had bless me this unbelievable to hear my mother had get very very
upset the things he is doing to me of all am doing am feeling very sick and paints at my hips butt it is Omer doing
that to me and he love acting it so well new he says would like to go to Pakistan and not come back because he just
came into my life just to abuse me and use me for nothing l receive a letter from the man of GOD called Bishop
climate saying that when he was praying for me GOD SAID he is going to punish Omer and Faryal so badly that they would
suffer for the way they have embarrassment me to people of the black magic cause put on my body which am hearing in the
air demonic jinn and all my hair is being breaking GOD Will bless omer very much for supporting Faryal done black magic on me your
bother is a lire and Murder for killing a human being in my womb and acting like he do,t know how it happen he will not go to Pakistan he would stay till the spiritualist heal us both l told my poor mother about it she cant wait for me be healed and black magic removed off me l will get healed for sure no problem l know good people who lover GOD very
much and do the right things suffer a lot but he says my name is written in the book of life which why GOD choose me of my family to became a preacher . one day l will surly meet my two children l know the Lord GOD is not asleep AMEN
a white neighbor at flat number two too is gossiping of me telling people to follow me and make money of me
l really want you to kill my white neighbor and my husband,s ex-wife Faryal and all enemies social worker Evonne Scott Juliet Mountinque ,Thomas Abertchart ,Victoria Shew there is a evil white neighbor too in my neighborhood making racist of me by the color of my skin race religion and my good life and blessing of GOD on me because of jealousy and envy this my two children are taken a way from me for no reason because of racist for 11 years the social services help bad wicked people like white people, Indian,s ,Jamaicans and Pakistanis to do Voodoo black magic Wicca demonic alter , Evil eye Jealousy and Envy to Kill me the social services too are also doing the some white magic taken people.s children to make very big money in England and we the fathers and mother have to suffer for that kind of act done to us and this people make morckey of it when they know what they are doing is very very wrong and Evil help me Saudi Arabia religious police to remove the voodoo black magic done on me trying to kill me in the neighborhood where l live the neighbor is on flat 2 and 6 and all of them living there my husband called Omer Jam shed Khan and ex-wife Faryal Khan did it making everything is doing to me l have loose so much weight because they do,t want me to have a life with children am a very good prayerful religious woman and please send me some Talisman l can wear to protect myself and children from ham my neighbor address is 2 or 6 Knowles Close West Drayton UB7 8LY AM ON FLAT NUMBER 1 THIS MORNING I JUST GET UP FROM BED AND ALLAH TOLD ME ABOUT YOU THAT I AND YOU SAUDI ARABIA REBELLIOUS POLICE ARE JUST LIKE ME WHO DO,T WANT WANT IS BAD AND WRONG DOING AGAINST THE FAITH OF ALLAH GOD SO WE BOTH COME TOGETHER AS ONE TO FIGHT THIS HORROR
AM VERY MUCH HAPPY AND ALSO GLAD TO WRITE TO YOU AS I DO REALLY LOVE YOUR COUNTRY AND CUTLER VERY WELL I FEEL GREAT AM EVEN CRYING JUST LOOK AT MY POOR FACE THIS PHOTO I HAD IT WHEN I GET MARRIED
this Omer,s ex-wife YOURS SINCERELY

                                                                                                MRS   FRANCES  ARIA   OMER   KHAN  

1 year, 5 months ago

Dear
Am writing to tell you that l had call a mental health team to get Omer
to the mental hospital because he help faryal to meet a magician to cast a black magic spell
on him and the married ring and doing all kind of satanic symbols with is fingers to control my body so l keep
loosing weight till l look very tin then l will be disabled or kill me he hate me so much for no reason
because he and Faryal do,t like the way GOD had bless me this unbelievable to hear my mother had get very very
upset the things he is doing to me of all am doing am feeling very sick and paints at my hips butt it is Omer doing
that to me and he love acting it so well new he says would like to go to Pakistan and not come back because he just
came into my life just to abuse me and use me for nothing l receive a letter from the man of GOD called Bishop
climate saying that when he was praying for me GOD SAID he is going to punish Omer and Faryal so badly that they would
suffer for the way they have embarrassment me to people of the black magic cause put on my body which am hearing in the
air demonic jinn and all my hair is being breaking GOD Will bless omer very much for supporting Faryal done black magic on me your
bother is a lire and Murder for killing a human being in my womb and acting like he do,t know how it happen he will not go to Pakistan he would stay till the spiritualist heal us both l told my poor mother about it she cant wait for me be healed and black magic removed off me l will get healed for sure no problem l know good people who lover GOD very
much and do the right things suffer a lot but he says my name is written in the book of life which why GOD choose me of my family to became a preacher . one day l will surly meet my two children l know the Lord GOD is not asleep AMEN
a white neighbor at flat number two too is gossiping of me telling people to follow me and make money of me
l really want you to kill my white neighbor and my husband,s ex-wife Faryal and all enemies social worker Evonne Scott Juliet Mountinque ,Thomas Abertchart ,Victoria Shew there is a evil white neighbor too in my neighborhood making racist of me by the color of my skin race religion and my good life and blessing of GOD on me because of jealousy and envy this my two children are taken a way from me for no reason because of racist for 11 years the social services help bad wicked people like white people, Indian,s ,Jamaicans and Pakistanis to do Voodoo black magic Wicca demonic alter , Evil eye Jealousy and Envy to Kill me the social services too are also doing the some white magic taken people.s children to make very big money in England and we the fathers and mother have to suffer for that kind of act done to us and this people make morckey of it when they know what they are doing is very very wrong and Evil help me Saudi Arabia religious police to remove the voodoo black magic done on me trying to kill me in the neighborhood where l live the neighbor is on flat 2 and all of them living there my husband called Omer Jam shed Khan and ex-wife Faryal Khan did it making everything is doing to me l have loose so much weight because they do,t want me to have a life with children am a very good prayerful religious woman wear to protect myself and children from ham my neighbor address is 2 Knowles Close West Drayton UB7 8LY AM ON FLAT NUMBER 1 THIS MORNING I JUST GET UP FROM BED AND ALLAH TOLD ME ABOUT YOU THAT I AND YOU SAUDI ARABIA REBELLIOUS POLICE ARE JUST LIKE ME WHO DO,T WANT WANT IS BAD AND WRONG DOING AGAINST THE FAITH OF ALLAH GOD SO WE BOTH COME TOGETHER AS ONE TO FIGHT THIS HORROR
AM VERY MUCH HAPPY AND ALSO GLAD TO WRITE TO YOU AS I DO REALLY LOVE YOUR COUNTRY AND CUTLER VERY WELL I FEEL GREAT AM EVEN CRYING JUST LOOK AT MY POOR FACE THIS PHOTO I HAD IT WHEN I GET MARRIED
this Omer,s ex-wife YOURS SINCERELY

                                                                                                MRS   FRANCES  ARIA   OMER   KHAN  

1 year, 5 months ago

A NEIGHBUR WHO HAD BEING VERY RASICT TOWARED ME FOR REASON
THE MOMENT I MOVED IN THE NEW HOME HE JUST LIKE TO ABUSE ME , POUNDING AND DRAMING ON
TOP OF THE FLOOR ROOF AS HEAD AS HE CAN FOR 24 HOURS AND BEING AGGRATIVE AND VOLIENCE
ATTACKING ME BY THE COLOUR OF MY SKIN ,BACK GROUND , RACE, RELIGION , BECAUSE AM A BORN A
AGAIN CHRISTIAN AND ALSO HATE ME SO MUCH OF ANY GOOD THING I DO IN LIFE HE ALWAY OPENS
HIS FRONT DOOR BLACK MAILING OF ME IN THE NEIGHBURHOOD TELLING THEM TO BACK HIM UP TO
DO WICCA WHITE MAGIC BLACK MAGIC DEMONIC ALTER ON ME TO KILL ME BECAUSE HE AND MY
HUSBAND AND EX-WIFE ARE ALL VERY JEALOUSY AND ENVY OF ME FOR NO REASON I HAVE LOST SO MUCH
WEIGHT NO MATTER HOW MUCH I PRAY GAIN WEIGHT AND GROW MY HAIR BACK THEN I LOOSE SO MUCH
WEIGHT AND MY HAIR BRAKEN THAT IS WITCHCRIFT MAGIC DO ALL THIS TO ME I ALS FEELING SO MUCH
PAIN AT LOW BACK BOLIS RUNING TO MAKE ME PARALIZE OR DIE THAT NEIGHBUR WHO IS ALSO DOING
THINGS IS LIVIING ON FLAT NUMBER 2 KNOWLES CLOSE WEST DRATON UB7 8LY YOU CAN SEND ME A REPLY ON ME EMAIL ABOUT ANY DETILLS OF
ME MEETING YOU AT YOUR STUDIO I DO,T MY HUSBAND , EX-WIFE AND THAT NEIGHBUR SHOULD KNOW
ABOUT THIS THAT I WOULD BE COMING TO MEET YOU I WILL LIKE TO COME ON MY OWN BECAUSE MY
HUSBAND ALWAY CHANTING CHAMS ON ME AS HE IS BEING MOLUPOLETING TO CONTRL ME THIS VERY
IMPORTANT BEFORE THINGS GETS MORE WORSE WHICH WHY AM WRITING I HOPE TO HEAR FROM YOU SOON
ON MY EMAIL MY HUSBAND HAS A MENTALILLNESS THAT MAKES HIM HEAR VOICES AND BECOME VERY DEMOIC

PROSSISED THE NEIGHBOUR AND THE OTHER PEOPLE IN THE NEIGHBOURHOOD HAVE TO REPEAT OF THEIR SINS

AND GIVE OUR LIFE TO JESUS CHRIST TO BE BORN AND ALSO CHANGE THEIR LIFES FROM ALL THINGS EVIL THINGS

THEY AND THE PAKISTIAN MEN JAMECANS, POLISH, INDIANS ARE DOING OF GLOOMING WHITE YOUNG GIRLS USEING

THE FOR FOOD AND GAIN OF SEX AM A BRITISH BORN CITIZEN FROM GHANA HAIF BLACK AND WHITE THE NEIGHBOUR

AT FLAT 2 BRING IN ALOT OF POLISH GIRLS AND GUYS TO HIS FLAT AND THEY ALL HAVE GROUP SEX WHEN HIS CRASHILD

IS WITH HIM AT HOME NO MOTHER HE TELLS THE CHILD HOW TO DO MAGIC AND BECOME RASICT SO THEN HE GROWS

UP HE WILL FOLLOW HIS FOOT SPETS THAT MAKES HIM A VERY GOOD PARENT SO SAD I DO,T TELL MY CHILDREN TO DO

THIS I BROUGH THEM CHILDREN STORY BIBLE SO THAY WOULD KNOW GOD AND DO GOOD THAT IS WHAT A GOOD MOTHER

DOES THAT IS ME BECAUSE OF JEALOUSY AND ENVY I AND CHILDREN HAVE TO SUFFER FOR NO REASON .

© 2016 Microsoft
Terms
Privacy & cookies
Developers
English (United Kingdom)

1 year, 5 months ago

i really love all the things and news you broadcast is very nice and wonderful

Login or register to comment
It only takes a second with your Google or Facebook account.

Remove the ads and support us: GO PRO