Omny Studio enables podcast pre-roll video ad integration
From a press release to news@media.info
Posted 16 June 2017, 10.09pm edt
Omny Studio, creators of the leading on demand audio publishing platform for broadcasters and enterprise podcasters, are introducing a new monetization option to deliver industry-standard video pre-roll ads across podcast listens on the web.
Omny Studio customers will be able to connect their podcast with the premium video advertising marketplace to open up an additional revenue stream from their on-demand audio content. Video advertising can be enabled as a skippable or non-skippable pre-roll for embedded podcast players on both desktop and mobile. Targeting is available by user’s location/IP, station network, show and episode metadata.
“We’re excited to add this monetization channel, for podcasting to engage audiences when they're on a desktop or mobile website where around 30% of podcast listening happens today.” said Sharon Taylor, CEO of Omny Studio. “We’re committed to finding new ways to help publishers monetize their content whilst ensuring they remain in control of how and when.”
By tapping into mainstream video ad inventory, Omny Studio is providing access to a channel with significantly higher CPM potential than typical podcast audio advertising. Omny worked closely with Macquarie Media during the development of the feature, and the Australian national broadcaster has already begun monetizing audio content utilising their existing inventory.
“The Omny team has helped us to take advantage of the high amount of traffic we see heading to our websites and podcasts day in, day out.” said Richard Palmer, Head of Digital (Sydney) at Macquarie Media Limited. “And by integrating with our existing Doubleclick for Publishers (DFP) system, we’ve been able to get started quickly and seamlessly to achieve exceptional results for our advertisers using the platform. ”
The feature is compliant with the industry-standard IAB’s Digital Video Ad Serving Template (VAST) 3.0 video advertising protocol and video advertising servers such as Google DoubleClick for Publishers.