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#RAJAR - Bauer: Records for Kiss, Absolute and Magic

From a press release to news@media.info
access_timePosted 5 August 2015, 8.01pm edt

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RECORD REACH FOR KISS, ABSOLUTE AND MAGIC RADIO NETWORKS DRIVES BAUER MEDIA’S BIGGEST EVER AUDIENCE OF 17.4M (INC ORION)

Record reach and hours posted for both KISS and Absolute Radio Networks

KISS, KISSTORY and KISS Fresh all post record reach

Absolute 80s and KISSTORY are #1 and #2 commercial all-digital stations, both posting record figures

Magic Network celebrates record reach of 3.6m

Bauer Media increases dominance as the largest digital commercial radio operator

Kiss

  • Record reach of 5.2m listeners (+13.1% yoy) for KISS Network with record hours of 30.5m (+14.3% yoy)
  • Record reach for KISS of 4.6m listeners (+11.6% yoy) and record hours of 23.5m (+12.7% yoy)
  • Record reach of 1.8m listeners (+16% yoy) for ‘KISS Breakfast with Rickie, Melvin and Charlie’ and record hours with 3.6m (13% yoy)
  • Record reach for KISSTORY of 1.5m listeners (32.9% yoy)
  • Record reach for KISS Fresh with 576,000 listeners (+19% yoy)

Absolute Radio

  • Record reach of 4m (+7.5% yoy) for Absolute Radio Network and with record hours of 32m (+28.8% yoy)
  • Record reach and hours for sub-brands Absolute Classic Rock, Absolute Radio 70s and Absolute 80s
  • Increase in national reach to 1.7m for ‘The Christian O'Connell Breakfast Show’

Magic

  • Record reach for Magic Network of 3.6m (+26.6% yoy)
  • Magic Network hours increase to 18.1m (+21.8% yoy)
  • Magic London increases reach to 2m (+3.6% yoy)

Bauer City

  • Bauer City Network retains its position as the biggest Bauer Network with 7m listeners
  • Bauer City 2 (BCN2) posts reach of 918,000 (inc Orion)
  • Bauer Media posts the first full Bauer City 3 (BCN 3) results with 728,000 listeners

Digital

  • Bauer Media dominates UK digital commercial radio with 10.4m listeners (+7.9% yoy)
  • Record reach and hours for #1 and #2 all-digital commercial stations, Absolute 80s and KISSTORY
  • 53% of total Bauer Radio listening took place via a digital device compared to the industry average of 40%

Dee Ford, Group Managing Director Radio, Bauer Media, said: “This is a fantastic book of ‘best-evers’ with outstanding results from our KISS, Absolute Radio and Magic brands. With over 53% of Bauer Media’s listening delivered via a digital device – versus the industry average of 40% – we have consolidated our position as a digital leader. This will only continue to grow with the upcoming launch of Bauer’s exciting new national radio launches in Q1 2016.”

Richard Dunmall, Group MD Bauer Advertising said: “This is the seventh consecutive set of RAJAR results where we’ve grown share in commercial radio, reflecting our commitment to maintaining an engaged and loyal audience through different mediums, via both national and local brands.”

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