#RAJAR Q1/16 - Christian O'Connell posts record figures

From a press release to
Posted 18 May 2016, 8.40pm edt

Absolute Radio

  • Absolute Radio and KISS Networks post increase in reach to 4.4m and 5.4m listeners
  • KISS and Absolute Radio achieve the #1 and #2 national commercial breakfast shows
  • Absolute 80s & 90s and The Christian O'Connell Breakfast Show post record audiences
  • Bauer Radio reaches 17.5m listeners in total (+4% YOY) and remains the
  • Number 1 digital commercial radio group with 11.3m listeners tuning in on a digital device (+12% YOY)
  • Absolute Radio

    • Absolute Radio Network celebrates increase in reach to 4.4m (+12% YOY)
    • Main station Absolute Radio grows listeners to 2.2m (+9% YOY)
    • Record reach for ‘The Christian O'Connell Breakfast Show’ with 1.9m listeners (+19% YOY) – the #2 national commercial breakfast show
    • Record reach for Absolute 80s with 1.7m listeners (+19% YOY) and remains #1 commercial digital station
    • Record reach for Absolute Radio 90s with 681,000 listeners (+17% YOY)


    • Record reach for KISS Breakfast with 2.2m listeners (+26% YOY) - #1 national commercial breakfast show
    • KISS Network celebrates increased reach to 5.4m listeners (+10% YOY)
    • KISS main station records increased reach at 4.5m listeners (+3% YOY)
    • KISSTORY increases reach to 1.4m listeners (+27% YOY)
    • KISS London posts increase to 2m listeners (+7% YOY)

    Bauer City Network

    • Bauer City Network reaches 6.9m listeners
    • Increases in reach achieved across:
    • BCN Scotland, with a stellar performance at Glasgow’s Clyde 1 with 627,000 listeners (+13% YOY)
    • Nottingham’s Gem 106 celebrates growth to 476,000 listeners (+11% YOY)
    • Birmingham & Black Country’s Free Radio (B&BC) to now reaches 392,000 listeners (+21% YOY)


    • Bauer Media retains the #1 digital commercial radio position with 11.3m (+12% YOY) listeners
    • Bauer Media continues to lead in digital listening with 55% (+6% YOY) listening taking place via a digital device compared to the industry average of 44%

    Dee Ford, Group Managing Director Radio, Bauer Media, said: “Today’s results demonstrate our continued passion for and investment in national and local audiences across the UK. Our local radio business recently acquired Orion Media, and nationally we are reaching more listeners with our flagship brands Absolute Radio, Magic Radio and KISS Networks. Our long-standing market leading position in the digital commercial radio space continues as significant audience growth is delivered from our strong and much-loved brands.”

    Abby Carvosso, Group MD Bauer Advertising, said: “Radio continues to go from strength to strength which enables us to offer multi-platform campaigns at scale. Advertisers can access highly engaged audiences across our distinctive brands such as Absolute Radio, Magic, KISS and the Bauer City Network. Added to that, we continue to lead the field in digital radio reach, and InStream+ offers innovative digital audio advertising solutions to reach those audiences.”

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