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Watch: Hamish and Andy return to Australian radio

By James Cridland for media.info
Posted 12 June 2015, 3.26pm edt

SC Austereo
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Radio hosts Hamish and Andy return to Southern Cross Austereo stations throughout Australia from July 13th. At least, that's the official plan. TV advertising, which breaks on Sunday, lets the audience in to a little secret, however.

Hamish and Andy - seen above with Absolute Radio breakfast host Christian O'Connell - are some of Australia's best-known stars; and broadcast (for a while) on Absolute Radio here in the UK as well.

Southern Cross Austereo are pinning a lot of hopes on their return: their audience has slumped since the defection of Sydney's Kyle and Jackie O to a rival station, and they were also harmed by a prank telephone call to the Duchess of Cambridge's nursing staff in 2012 that was connected to a suicide.

Hamish and Andy also broadcast a successful programme on the Nine network in Australia.

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James Cridland — James is the Managing Director of media.info, and a radio futurologist: a consultant, writer and public speaker who concentrates on the effect that new platforms and technology are having on the radio business. His website is at james.cridland.net, where you can subscribe to his weekly newsletter.

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