Marketing Executive

A full-time sales job at Global in Fareham
Posted 14 September 2017, 11.21am edt

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Overall Purpose: The mission of Marketing at Global is to create, nurture and grow some of the UK’s most loved media brands in order to help Global achieve its immediate business goals, as well as making sure we embrace a brave new digital future.

Working across the Global portfolio, Marketing Executives support the Regional Marketing Managers and Head of Regional Marketing to drive best in class marketing for their geographical area, which delivers business and brand growth and is always relevant and exciting for our audiences.      


What you’ll be doing… 

  • You will be the Marketing expert for the south east, owning delivering and communicating the Marketing agenda.

  • You'll split your working week between local Global sites, from Reading, to Whitstable, Brighton to Fareham to ensure you are fully integrated with each station and are recognised as their Marketing expert.

  • You’ll work closely with the Regional Marketing Manager to build and deliver stand out annual campaign-based through-the-line marketing plans for all Global brands across your area as required.

  • You’ll become an expert in the insights and data for your area to ensure you are working strategically to identify the best opportunities to maximise potential for growth of our Global brands.

  • You will utilise the full marketing mix, to maximise the impact of your plans, integrating digital marketing and ensuring it is front of mind for all campaigns you deliver.

  • When appropriate you’ll develop locally focussed campaigns for your area, which will be designed to drive brand awareness, consideration and trial.

  • Using brand tool-kits you’ll deliver key network campaigns, making them locally relevant and ensuring these are both delivered strategically and measured effectively.

  • You’ll develop brand relevant low/no cost or contra partnerships to deliver innovative, creative and cost-effective solutions, helping us to build on national campaigns and regional priorities.

  • You’ll ensure all campaigns have KPIs and targets defined, undertaking both qualitative and quantitative post-campaign evaluations to show that best in class activity and value is always delivered and strategic objectives have been met.

  • You’ll recognize tactical opportunities across your area and work with your internal stakeholders to optimise them.

  • You’ll immerse yourself in your stations' local Breakfast Shows through supporting content production and tactical promotion.

  • You’ll work with the Central Comms Team, identifying opportunities and ensuring any press communication supports the overall marketing strategy.

  • You’ll manage a Marketing Co-ordinator who will be instrumental in campaign delivery and ensuring that agreed strategies and plans are being brilliantly executed across all required channels.

  • You'll use best in class remote management practices to ensure your Marketing Co-ordinator is fully engaged at all times.

  • You will continually develop your Marketing Co-ordinator, identifying training and objectives that support their growth and career development.

  • You’ll act as brand guardian, being the first port-of-call for all marketing enquiries and advice from your stations.


Who you’ll work with… 

  • Your peers within the Regional Marketing Team, including Marketing Executives as well as the Heads of Marketing and Marketing Managers for each Global brand.

  • Your key stakeholders, the Managing Editors and Managing Directors of your stations, ensuring you are a credible source, responsible for informing and delivering the marketing agenda and brand development within your area.

  • Your Marketing Co-ordinator ensuring they are fully engaged at all times and are fully across the projects that they are involved in.

  • A whole host of internal departments from CRM, to Procurement, to Health and Safety to ensure everything you deliver is best in class.


You’ll have experience in… 

  • Translating brand strategies into innovative multi-platform marketing campaigns, with a minimum of 3 years experience managing and developing brands in multiple marketplaces.

  • Working in a regional or functional subset within a broader marketing group, ideally in a national media business.

  • Delivering innovative campaigns using the full marketing mix with the ability to optimize each channel to most effectively deliver on the KPIs for each campaign you're working on.

  • Delivering digital and social media campaigns, with a significant interest and desire to grow in this area.

  • Negotiation of significant market partnerships designed to build brand awareness with limited resource.

  • Managing casual workers to ensure activity is delivered to support a best in class approach.

  • Health & Safety at events legislations and practices, including completing Risk Assessments


You'll have these skills and attributes…

  • A leader with excellent interpersonal and influencing skills, a first class communicator and talented project manager who will establish respect, credibility and trust throughout the business.

  • A highly autonomous, creative, innovative and resourceful, solution orientated person with the ability to manage multiple projects and stakeholders.

  • Commercially astute with a clear understanding of how our business makes money and the role brand marketing plays in this.

  • Self motivated, with the ability to work in a fast paced environment.

  • An analytical thought process and good with numbers.

  • A passion for learning and remaining up to date with external best marketing practice.

  • Personal resilience.

  • Held a valid UK driving license for 12 months.


And of course you'll demonstrate our Global behaviours…. 

  • Straight talking and sincere

  • Love to deliver

  • Obsessive about detail

  • Strive to do it differently


And Global Boss behaviours…

  • Passion for people

  • Coaching not critiquing

  • Understand your impact

  • Having humility
This job closed on 28 September, 2017 so we’re afraid you can no longer apply for this role.

This job was reposted from Jobs At Global

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