AdLarge Media adds “hey, girl.” podcast to its cabana brand

From a press release to news@media.info
Posted 28 August 2017, 12.21am edt

AdLarge Media has added hey, girl. to cabana, its growing brand for podcast services and digital audio ad buying. hey, girl. was created by author Alex Elle with sisterhood, storytelling, and self-care in mind. During each weekly 30-minute episode, Elle sits down with inspiring women, from friends to family members and fascinating people in general, who share their journeys of struggle and self-discovery. Entering its second successful season, hey, girl. has racked up 180,000 downloads across the series to date.

“hey, girl. is a welcoming space that unites phenomenal women,” said Stephanie Vance, Vice President of Digital Content for cabana. “Alex interviews each of her guests with care. We are thrilled to be working with such a thoughtful and engaging talent.”

“Brands want to reach women, and they want to do it in an authentic way,” added Ilwira Marciszek, Vice President of Digital Sales Strategy for cabana. “Adding a show like hey,girl. to our growing roster of female-hosted podcasts reinforces our commitment to responding to the marketplace.”

“When looking for an advertising partnership, remaining true to my show and voice was essential,” stated Elle. “AdLarge understands the delicate intersection between listeners, advertisers, and the content, making them the ideal partner.”

Elle has a tremendous social media following, including more than 350,000 followers on Instagram. She discovered writing in her pre-teen years as a form of therapy and healing. Today, she continues to promote self-love and self-care through her poetic voice. As author of titles such as Neon Soul and Words From a Wanderer, she infuses her poetry with stories of resilience, self-celebration, and community.