Australia: radio revenue rises by 4.6% (again)

By James Cridland for
Posted 8 January 2016, 12.16am est


Australian radio's on the up - and on the down, depending how you look at things.

For the six month period ending December 2015, revenue's up in every metropolitan market. Adelaide (the smallest market) saw an increase of 12%, while Brisbane performed "worst", just seeing an increase of 2%.

The holiday month of December, however, saw a "softening" - down by 0.51%. You'd probably expect that to continue into January as the summer holidays continue.

Australia saw a new Prime Minster, Malcolm Turnbull, assume office in September 2015, and has Federal elections expected towards the end of 2016.

Press release

Metropolitan commercial radio stations reported growth in advertising revenue of 4.62% to $390.821 million for the first half of the 2015/16 financial year, according to figures sourced by Deloitte and released today by industry body Commercial Radio Australia (CRA).

For the six month period ending December 2015, advertising revenue for Sydney stations reached $119.627 million, 4.06% higher than the same period a year ago. Melbourne was up 3.75% (to $119.243 million), Brisbane was up 2.37% (to $61.014 million), Adelaide rose by 11.84% (to $36.847 million) and Perth grew by 5.80% (to $54.089 million).

CRA chief executive officer Joan Warner said: “While advertising revenue was slightly softer in December, the overall performance for the first half of 2015/16 has been positive and reflects how well radio has adapted to structural change and subdued economic conditions.”

In the month of December 2015, commercial radio advertising revenue for the five capital city markets was down slightly by 0.51% to $55.116 million, compared to December 2014.

Adelaide was the strongest performer in a mixed market in the month of December, with ad revenue up 5.81% to $5.305 million. Sydney declined by 1.80% to $16.705 million, while Melbourne was up 0.10% to $16.448 million. Brisbane was down 2.41% to $8.764 million, and Perth was 0.86% lower at $7.893 million.

The Deloitte figures report actual revenue received by metropolitan commercial radio stations and include all metropolitan agency and direct revenue.

More information

James Cridland — James runs, and is a radio futurologist: a consultant, writer and public speaker who concentrates on the effect that new platforms and technology are having on the radio business. He also publishes a free daily newsletter about podcasting, Podnews, and a weekly radio trends newsletter.

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