Bauer: Magic posts record figures

From a press release to news@media.info
Posted 20 May 2015, 8.24pm edt

Magic Radio posts record national reach of 3.6m

Magic Radio, KISS, Absolute Radio and Bauer City Network all increase reach and share year on year following launch of new radio strategy

Magic Radio and KISS are #1 and #2 commercial radio brands in London

Bauer Media continues to dominate as the largest digital commercial radio operator and increases its overall share year on year in commercial radio

Bauer Media (inc Orion) posts a total reach of 17m listeners

Magic

• Magic Radio shows significant growth nationally with record reach of 3.6m (+29% yoy)
• Magic Radio is the number one commercial radio brand in London with 1.9m listeners

KISS

• KISS UK increases audience to 4.9m (+6% yoy), whilst in London KISS 100 is the number two commercial radio brand (behind Magic) with reach of 1.9m (+2% yoy)
• KISS Breakfast with Rickie, Melvin and Charlie is the number one commercial breakfast show in London with 879,000 listeners (+10% yoy)

Absolute Radio

• The Absolute Radio network posts a 10% uplift in listeners to 3.9m
• Absolute Radio and its decade stations also posts record listening figures of 30.6m hours (+19% yoy)

Bauer City

• Bauer City Network increases its total reach to 7.1m (+7% yoy)
• BC1 records a reach of 6m (+13% yoy)

Digital listening

• Bauer Media continues to have the biggest commercial digital radio audience, increasing listeners to 9.8m (+4.5% yoy)
• 51% of total Bauer Radio listening took place via a digital device compared to the industry average of 40%
• Absolute 80s and Kisstory are #1 and #2 commercial all-digital stations, both posting record audiences

Dee Ford, Group Managing Director Radio, Bauer Media, said: “It’s clear we have started the transformational journey that we set out to do at the start of the year, focusing our radio strategy on four key pillars. With increases in reach and share across the board, this book demonstrates a raft of outstanding results. In addition, we continue to lead the way with digital radio listening and we’ll build on this further as we launch more new services following our recent win of the D2 national DAB multiplex.”

Richard Dunmall, Group MD Bauer Advertising said: ““This set of RAJAR results reinforces the success of our radio strategy. The fact that we have increased our share in commercial radio shows our ability to produce strong brands and engage with valuable audiences across the UK.”