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Emperor Rosko heads up celebrity weekend

By James Cridland for media.info
Posted 28 February 2015, 6.18am est

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Online-only radio station Radio 25 Live is to launch a new celebrity weekend line-up from Friday.

Presenters include Pat Sharp (formerly from Capital, Heart and Smooth); James Whale (who's also currently on BBC Essex and BBC Kent) and former BBC Radio 1 presenter Emperor Rosko.

Radio 25 Live broadcasts from West Yorkshire, and describes itself as a "feel good over 25's radio station". The service has live programming at breakfast and drive, as well as specialist programmes over the weekend.

Jon Butler, the Station Manager, says that "the UK has too many radio stations following the same format so we decided to go ‘Old Skool’. Listeners can now listen to well-known classic radio presenters anywhere online."

The station is PRS and PPL licenced, and has apps for iPhones and Android devices, which we link to from Radio 25 Live's page here on media.info.

James Cridland — James is the Managing Director of media.info, and a radio futurologist: a consultant, writer and public speaker who concentrates on the effect that new platforms and technology are having on the radio business. His website is at james.cridland.net, where you can subscribe to his weekly newsletter.

Comments

2 years, 8 months ago

Yea, but it's actually NOT a radio station. Calling itself "107.9 Radio 25" implies it's on 107.9 MHz, but it's not of course.

I'm tired of the misuse of the word "radio" used by online music providers.

2 years, 8 months ago

Yes, but its a slicker name, for example look how many 'Jazz FM's there are but they don't actually broadcast on FM. Jazz DAB or Jazz Internet does not have the same slickness as Jazz FM

PRO2 years, 8 months ago

Brian: I think radio programming is defined as a "human connection and a shared experience" - and therefore, while I believe Pandora or Spotify is not radio, I think "Radio 25 Live" is. (You'll note that they've dropped the 107.9 - part of their rebrand from Monday).

Alan: "FM" is a quick and simple way to communicate that you're a radio station. I'd argue, though, that "Jazz Radio" is just as good, if not better; particularly since Jazz FM itself doesn't actually broadcast on FM.

2 years, 8 months ago

Thank you for your comments. We are a LIVE on-line station, not an 'on demand service' as I think Brian Buckley is confusing us with. Although some programming is automated or syndicated (as is most FM radio these days) we provide a professional sounding valuable national on-line-radio service to the UK. Internet radio is moving forwards and we would like to be the lead example of how things should be done. Jon Butler (Station Manager, Radio 25 Live, 2015).

2 years, 8 months ago

Strictly speaking the definition of 'radio' means appertaining to 'radio waves' but I think we will let Radio 25 off as they appear to be doing a great job in their attempt to take internet radio to the next level. They have a new original name and are NOT capitalizing on some classic station of the past by hijacking a name. I understand they also pay the air talent. Things may be looking up.
Good Luck Radio 25

2 years, 8 months ago

To Jon Butler - No, no confusion at all - I know you're not an on-demand service, but I can see no difference between what you are doing and some kid sitting in his bedroom with a bunch of CDs/MP3s, occasional words of wisdom through his microphone and an internet connection - neither you nor him are anywhere near being a radio station, and you can have all the copyright/performance licences you want, but my point is that the word "radio" has absolutely nothing to do with, or any connection to what you or him are doing.

"Radio 25" simply is not a radio station - that's my point.

No offence :-)

2 years, 8 months ago

Or to simply sat that - radio is the radiation (wireless transmission) of electromagnetic signals through the atmosphere or free space. Information, such as sound, is carried by systematically changing (modulating) some property of the radiated waves, such as their amplitude, frequency, phase, or pulse width. When radio waves strike an electrical conductor, the oscillating fields induce an alternating current in the conductor. The information in the waves can be extracted and transformed back into its original form. ''Now, back to the music''

2 years, 8 months ago

Ah! This a radio forum .... and this wee world if a station is NOT named after a 60's or 80's pirate it's going to be rubbish. Whereas if it was named after a 60's pirate, it would be the best thing since sliced bread, regardless of what kind of programming it put out.

2 years, 8 months ago

By the way, when I'm not listening via DAB (and occasionally FM for the poor suckers that still only broadcast there), I listen via 3G or wi-fi, which is a form of radio-wave, is it not?

2 years, 8 months ago

It saddens me that someone is capable of confusing a station with varied content including some quality syndicated content with a person pumping out music and opinion from his/her bedroom.

Internet Radio is here and isn't going away! As with any Radio stations there are, and will be good and bad and they will live or die by their content. People are listening to online broadcasts more and more, and providers are investing heavily in this route of transmission more and more. iTunes Radio (yes Apple call it Radio), BBC iPlayer Radio and the likes of Global have invested heavily in delivering content online. I listen to my radio when at home using my SONOS system, which broadcasts Internet radio, as do a lot of multi room streaming systems.

Internet radio adds choice and if someone wants to broadcast from their bedroom to a group of pals, I don't have a problem with that (providing they are properly licensed with PPL / PRS). Radio 25 Live does not however, fall into that category. It is an Internet only radio station attempting to grow it's audience through quality content. It isn't there to take on the BBC or the likes of Global, but it definitely has it's place. Like any radio station, if you don't like it, you are not compelled to listen.

2 years, 8 months ago

There are some 'old school' stations on FM - Emperor Rosko has been on Forest FM for 9 years now. Great to see he is increasing his coverage :-)

2 years, 8 months ago

Good Luck to everyone with the balls to launch a new station like Radio25Live. As you can see Rosko is in demand every week on stations from Forest FM (above) and Vixen FM, to larger scale stations both national and city-wide in Europe. You can try out the two shows he produces every week for FREE and see how your audience react to the consistent topical content and entertainment value the master of radio has to offer. You won't hear anything comparable on Globalised stations like Heart or Smooth. studio@vipbroadcasting.co.uk

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