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First global pop-up radio station deemed success

By James Cridland for media.info
Posted 12 October 2015, 10.00am edt

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Radio Everyone, a global pop-up station we reported on three weeks ago, has been deemed a success.

Piers Bradford, a former BBC Radio 1 executive who's been working on the Radio Everyone project, told us that Radio Everyone content will in some form or other have been on over a thousand radio stations around the globe - with a combined potential reach of well over 350 million listeners in over 75 countries.

The online stream was heard by people in 117 different countries – and many shows are still available to listen to on demand.

Radio Everyone has been on radio stations everywhere, including Hong Kong, South Korea, Afghanistan, Bangladesh, India, Indonesia, Myanmar, Singapore, Thailand, Brazil, USA, Canada, Australia, Bukina Faso, DRC, Ethiopia, Gambia, Ghana, Guinea Bissau, Kenya, Liberia, Malawi, Namibia, Nigeria, Seychelles, Somalia, Tanzania, Uganda, Zambia, UAE, Bahrain, Lebanon, Morocco, Austria, Bosnia & Herzegovina, Belgium, France, Ireland, Italy, Luxembourg, Serbia, Turkey, UK, Bulgaria, Hungary, Macedonia, Moldova, Romania, Russia, Philippines, Malaysia, Brunei, Jordan, Algeria, Morocco, Madagascar, Guatemala, Benin, Burundi, Cameroon, Cap Verde, Chad, Comores, Ivory Coast, Gabon, Guinea, Mali, Mozambique, Niger, Rwanda, Sao Tome, Senegal, Sierra Leone, South Sudan and Togo; plus Spotify, MixRadio and Mixcloud.

Organisers asked stations to either use our content, produce their own, or mix the two. Here's part of what happened:

  • A dedicated Radio Everyone pop up channel on ABC in Australia
  • Global Goals playlists across CBC Music in Canada
  • Europa Plus, the most popular radio station in Russia, had Russian star director Egor Konchalovsky on to talk about the Global Goals and played Global Citizen highlights
  • On 92.7 Big FM in India there has been week long activity including special shows from A R Rahman, Hrithik Roshan and Kailash Sayarthi.
  • Deutsche Welle across Africa broadcast a special focus week on the Global Goals in six languages, with reports, interviews and dedicated programs on the Goals.
  • Astro Radio stations in Malaysia – presenters from stations Hitz FM (Malaysia’s #1 hit music station), Mix FM, Lite FM, Era FM, Sinar FM, My FM and THR Raaga have been picking a Goal and posting their Global Goals Selfies. Plus a host of amazing Dizzy Penalty films have been uploaded to Youtube featuring the station’s presenters.
  • Daily features on Arirang’s Good Morning Seoul in South Korea.
  • A 3 hour Global Goals special on Hit Radio Ö3 ORF in Austria
  • Special Global Goals coverage on Colours FM Bangladesh involving models, artists, authors and journalists.
  • Daily interviews and a special social media campaign on Homeboyz Radio in Kenya. They also did a Goals quiz with their DJ’s. If they got the question wrong they had to go out and tell 5 people on the street about the goals.
  • RTL Luxembourg have been telling their audience about the 17 goals with reports and interviews with Politicians, NGOs and various personalities.
  • On Dodoma FM Tanzania there were phone-ins about the MDG's and their impact on the lives of the audiences plus local musicians and leaders have been in to the studio to talk about the goals.
  • There was amazing support from across Radio Algerie including a round table on Chaine 3 where Algeria’s UN Representative talked about the SDGs and coverage across their youth station, Jil FM.
  • Ariana Radio 93.5 FM in Afghanistan have given a wide range of coverage to Radio Everyone- shows include audience discussion, presenter pieces about the Goals and lots of support online.
  • On Radio Afgoi in Somalia, there has been support for Radio Everyone across the week, including special packages from journalists recording with local ‘superheroes’.
  • Radio2 Rai in Italy - used Global Citizen highlights to talk about the Global Goals and coverage across the daytime, every day this week
  • Joy FM, in Ghana, put together a two-part documentary to highlight the gains and short comings of the MDGs in that country. Their documentary team toured remote places within Ghana as well as places caught up in the urban sprawl. Tell Everybody, which featured Ghana's top musician Sarkodie was a hit with the station.
  • SBC in the Seychelles has been using short goals packages to engage listeners on their FM outlet and coverage has tied in well with a local conference on the goals which was hosted there this week. As a legacy project SBC is now planning to create documentary content, made locally, around the goals
  • World Have Your Say from the BBC World Service broadcast a special show last week, live from the UN. Amina Mohamed and Helen Clark were quizzed by an audience of young people about the goals.
James Cridland — James is the Managing Director of media.info, and a radio futurologist: a consultant, writer and public speaker who concentrates on the effect that new platforms and technology are having on the radio business. His website is at james.cridland.net, where you can subscribe to his weekly newsletter.
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