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Pure make DAB radios out of wallpaper

By James Cridland for media.info
Posted 17 August 2015, 10.39am edt

Pure
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Digital radio and connected speaker manufacturer Pure have produced some limited edition versions of their Evoke Mio DAB radios, with wallpaper and fabric designer Sanderson.

The sets are Digital Tick approved, which means they are also capable of DAB+ reception, which'll be needed for at least one station on the new SoundDigital multiplex when it starts broadcasting next year.

The sets also come with Bluetooth for music streaming, and an optional internal rechargeable battery pack, which gives up to 20 hours listening.

Pure were the first receiver manufacturer to produce a sub-£100 DAB radio, and is widely credited for kickstarting DAB in the UK.

Both sets are mono.

Press release

Pure presents a new designer digital radio collaboration featuring prints by leading British manufacturer of fabrics and wallpaper, Sanderson.

The Evoke Mio D2 and Evoke Mio D4 digital radios, which also include Bluetooth, come in Sanderson’s “Chelsea” and “Dandelion Clocks” prints. The range will be available exclusively through John Lewis, at an SRP of £199.99 and £149.99 respectively.

The Chelsea and Dandelion Clocks designs have been especially tailored for the radios by Sanderson and offer customers both traditional and contemporary options.

Chelsea is a Sanderson classic, which has been in its range since 1957. The traditional rose bouquet wraps the Evoke Mio in a nostalgic floral print, adding a touch of vintage to a sophisticated technology.

Dandelion Clocks was designed by Fiona Howard and first launched in the Options 10 collection in 2008. One of Sanderson’s best ever selling prints, this contemporary design nods to the swinging sixties with its pastel palette.

“Pure’s Evoke Mio is the ideal canvas for our prints; its iconic design is a contemporary twist on a traditional signature for the brand, which has become symbolic of quality radio,” affirms Alison Gore, at Sanderson. “The most successful trends in fashion and interior design always make a reappearance, which is why both Pure and Sanderson champion styles in home design, which marry traditionally popular prints with a contemporary edge.”

Nick Hucker, Pure’s senior director of global marketing says: “Sanderson is a fantastic addition to our designer digital radio range. Both brands pride themselves on their British heritage and quality so this partnership is a perfect fit and we think our customers will really love both design options. Consumers are increasingly looking for beautiful products that will complement their home interior design; teaming up with leading designers like Sanderson, helps us to ensure there is something to suit all tastes.”

Benefitting from Pure’s heritage in British design and engineering, both radios come with Bluetooth for wireless streaming and are packed with high-quality components, hand tuned and built with wooden cabinets to enhance audio. Combined with highly energy-efficient digital audio amplification, the Evoke D2 and D4 Mio deliver the best possible sound quality. They also benefit from excellent battery life and low power consumption.

Other features include an aux input for an iPod/ MP3 player, alarm, sleep and snooze timers, high quality OLED display and a kitchen timer. The radios can also be taken out and about thanks to support for the optional rechargeable battery packs, which give users up 20 hours of portable listening per charge for the Evoke D2 Mio and 12-15 hours for the Evoke D4 Mio. The Evoke D4 Mio also comes with a remote control. As with all of Pure’s current range of digital radios, both models are Digital Tick approved, meaning they are ready for a digital radio switchover, ensuring they will not only look good and sound great in any room, but are future proofed.

The range starts from an SRP of £149.99 up to £199.99, and is available now from John Lewis.

James Cridland — James is the Managing Director of media.info, and a radio futurologist: a consultant, writer and public speaker who concentrates on the effect that new platforms and technology are having on the radio business. His website is at james.cridland.net, where you can subscribe to his weekly newsletter.
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